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Monthly Archives: March 2010

Love For Old New Orleans

Love For Old New Orleans

“While beer and spirits manufacturers spent millions on ad time during the Super Bowl, one New Orleans institution wants to…
The Hummingbird

The Hummingbird

Bacardi releases The Hummingbird, the second “short film” in their True Originals series.   This string of ads is produced…
Sailor Jerry Revamp

Sailor Jerry Revamp

Research shows that consumers are looking for a spiced rum that is “less sweet” and Sailor Jerry accommodates with a…
HC Dispute Presses On

HC Dispute Presses On

The case between Bacardi and Pernod Ricard over the rights to the Havana Club trademark continued this week before the…
Rum Tax Amendment

Rum Tax Amendment

The rum drama between the USVI and Puerto Rico continues.  USVI Gov. deJongh responds to an amendment that would send…
Miehana

Miehana

Rum Dood continues his week long tribute to Jeff “Beachbum” Berry by making one of his most popular drinks, the…
Palapa Bar

Palapa Bar

San Pedro, Belize is often called a quaint drinking village with a fishing problem.  But, of all the bars in…
Blood Orange Mai Tai

Blood Orange Mai Tai

“How can you feel like you’ve spent three hours in the tropics without leaving the house? Why, throw an indoor…
Malibu Wins TM Case

Malibu Wins TM Case

A U.S. Federal Court has ordered a halt to the sale and production of a line of fruit-flavored rums whose…