SAINT JAMES celebrates its 250th anniversary with a special bottling, parties in Martinique and a worldwide marketing campaign.
SAINT JAMES Rum is one of the Caribbean’s oldest rum brands, with the plantations first producing rum in 1765. From the outset the brand was a pioneer in its category, being the first rum to create vintage specific blends, and designing an innovative square bottle in order to maximize storage and minimise breakage on the long sea-voyages to its original export markets.
Today the iconic Rhum Agricole is still produced in Martinique, which has the only rum AOC (appellation controllee) in the world, and more precisely in Sainte-Marie, on the East coast of the island. SAINT JAMES Rum has always been committed to quality, heritage, innovation and traditional expertise. The special SAINT JAMES Cuvee 1765, a blend created in homage to the original 1765 style, is the epitome of the quality of the products it offers. The brand is also at the forefront of the new mixology trend and has recently developed links with key stars in the field including top mixologist and barman, Stephen Martin.
The week of July 6th, which traditionally marks the end of the sugar harvest, is set to be a key moment during the 250th anniversary celebrations in Martinique. The program includes visits around the distillery; masterclasses and tastings; and a live show culminating in the release of a commemorative limited edition 250th anniversary Carafe: an ultra-premium blend of six of the best Saint James vintages, including the exceptional 1885, presented in a luxurious glass flagon with embossed metal neck. To pay full tribute to Saint James rich history, other festivities will be taking place across the world including an anniversary party in Paris, multi-media advertising campaigns and outstanding point-of-sale promotions. This milestone anniversary will make 2015 a Saint James year!
For information on SAINT JAMES Rums and cocktail recipes tune to http://www.saintjames-rum.com.