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Art of Tales

Tales of the Cocktail unveils their official 2013 event poster which was designed by artist Robert Rodriguez.  Check it out.

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Robert Rodriguez once again brings his artistic gifts to design the official 2013 Tales of the Cocktail poster. This is Rodriguez’s fifth year designing the official poster.

He channeled The Great Gatsby glamour and style with a New Orleans spin to design this year’s poster. The elements of the poster are Art Deco with a romantic, ethereal mood. The poster also includes the words “Drink It In” on the bottom, which is the official theme of the 2013 Tales of the Cocktail.

About this year’s design, Rodriguez said, “In previous posters for Tales of the Cocktail, I had shown interior images, so this year I wanted to open it up a little and focus on the ambiance of New Orleans with the nightlife and the wrought iron balconies of the Vieux Carré. I also wanted to do something in a more Cubist/Art Deco style, a little more graphic than the previous
images. And, since the theme of this year’s Spirited Awards is The Great Gatsby and the featured cocktail is the Rickey, this approach seemed to be the perfect solution.”

If you have ever made yourself a bowl of Quaker Oatmeal for breakfast, bought postage stamps, or cooked spaghetti, then chances are you’re already familiar with the work of Rodriguez. After graduating from Chouinard Art Institute (now CalArts) in 1969, he moved back to his hometown of New Orleans, Louisiana. He has divided his time between Los Angeles and New Orleans ever
since.

After five years working in a design studio, Rodriguez began freelancing as an illustrator. He has always worked on high profile projects, from being one of the eight finalists for the Grammy Award, Best Album Cover art, to winning a platinum award last year for his “Cowboys of the Silver Screen” postage stamps in the Graphis Annual Exhibition. His primary focus over the years has been poster art for clients like Budweiser, Coors, Warner Bros, the SuperBowl, Ringling Bros. And a particularly exciting series for him, is the chance over the last few years to be invited to do posters celebrating the Tales of the Cocktail in New Orleans.