Blackheath Beverage Group and Atlantico solidify their partnership with a long term agreement.
After significant sales success, Blackheath Beverage Group (BBG) and Atlantico Rum will extend their partnership agreement to include the entire US for 2013. Under the agreement, BBG will continue to utilize its proprietary sales and marketing platform to support Atlantico’s accelerated growth strategy.
Atlantico, a product of the Dominican Republic, has earned both critical and commercial success. The brand has won multiple Best of Show Awards at the 2012 Wine & Spirits Wholesalers of America Convention and has posted triple digit year-over-year growth since 2011.
BBG will now serve as Atlantico’s exclusive US sales agency while continuing to work closely with Atlantico’s ownership to maximize the growing awareness that the brand is experiencing through headline activities and promotional appearances by brand partner, Enrique Iglesias.
Park Street Imports will continue to act as Atlantico’s exclusive importer in the United States.
“While working with Blackheath over the past four months we have seen our sales increase significantly. Consumer demand for the brand continues to accelerate and we look forward to expanding our relationship with Blackheath in order to help us meet that demand. The super-premium rum segment is really taking off and we believe that aligning ourselves with Blackheath positions our brand for continued long term success,” says Brandon Lieb, Co-founder of Atlantico.
“We have enjoyed our partnership with Atlantico to date and are very excited to be entering into a long-term agreement with brand owners, Aleco Azqueta, Brandon Lieb, and Enrique Iglesias,” says Jay Harkins, CEO of Blackheath Beverage Group.
“Michael Rieck [BBG's Head of Sales] and our sales team have done a tremendous job at securing Atlantico in some of the greatest accounts in the country without even scratching the surface. 2013 will prove to be an even better year for Atlantico where our efforts and resources will now expand nationally.”