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Atlantico Goes Pop

International pop music superstar, Enrique Iglesias, announces a new partnership with Atlantico Rum after years of being a devotee of the brand.


Multi-platinum recording artist Enrique Iglesias is partnering with Miami-based Atlantico Rum. “I was introduced to Atlantico by friends in Miami, quickly became a fan, and followed its development over the last couple of years,” says Iglesias. “I was recently introduced to its co-founders, Brandon Lieb and Aleco Azqueta, and was immediately drawn to their entrepreneurial spirit and passion for developing a world-class product. I am now delighted to be a partner in this top-quality rum.”

Launched in October 2008, Atlantico Rum quickly established itself in the super-premium rum segment by winning several awards, including Best Solera Rum at the 2010 UK Rumfest, the world’s largest rum festival and competition. Currently available in the Dominican Republic, El Salvador, England, France, and the Czech Republic, as well as in Florida, New York, California, Ohio, Washington D.C., Maryland, and Tennessee, Atlantico is poised for continued domestic and international expansion in 2011. “We are thrilled to have Enrique as our partner. His hard work and determination to succeed are characteristics we share, and we look forward to growing Atlantico together,” says Lieb.  

The 2nd largest spirit category by volume in the U.S., rum’s growth continues to outpace that of other categories. “What’s even more promising is that while people have known and enjoyed quality scotches, Cognacs, and bourbons for some time, they are just now starting to learn about and appreciate hand-crafted rums,” says Azqueta. “Not to mention that rum is a sexy category,” adds Iglesias. “It’s all about escape: the islands, sun, sand, water, relaxation. With Atlantico Rum’s quality, there’s an added classic Caribbean sophistication that I really relate to.”