Bacardi releases Gran Reserva Maestro de Ron, their latest premium mixing rum.
Bacardi will officially launch Gran Reserva Maestro de Ron, a new premium mixing rum, at the 2015 James Beard Foundation Awards in Chicago today. The much-anticipated release reaffirms the company’s commitment to category leadership and achieving an extraordinary standard within the premium rum segment.
Paying tribute to its rich history and heritage, Bacardi Gran Reserva Maestro de Ron is named after the Maestros de Ron (Master Blenders) that have safeguarded the secrets of the family’s rum-making process for more than 150 years. Inspired by the pursuit of creating the ultimate white mixing rum, Bacardi Gran Reserva Maestro de Ron is expertly crafted and double-aged using white oak casks that impart soft notes of oak, creating a spirit with a superbly smooth taste.
Made for aspiring cocktail connoisseurs who are looking for heightened sophistication and superior character in their serves, Gran Reserva Maestro de Ron is designed to elevate the simple cocktail experience and is best served with premium tonic waters, or in quintessential cocktails like a Bacardi Maestro Collins, which is comprised of sparkling water, lemon juice and sugar.
“We are thrilled to announce the launch of Bacardi Gran Reserva Maestro de Ron, which is yet another stepping stone towards premiumization within the rum category,” said Arvind Krishnan, Vice President and Brand Managing Director, rum category at Bacardi U.S.A.
Bacardi Gran Reserva Maestro de Ron will be served at the prestigious James Beard Foundation Awards, the highest honor for food and beverage professionals in America. Guests will be able to explore the depth of the rum and discover its distinct flavor through crafted cocktails, including the JBF Bramble and Chicago Cielo created specifically for the event.
Bacardi Gran Reserva Maestro de Ron is part of Bacardi’s Gran Reserva line, a range of premium mixing rums. Gran Reserva Maestro de Ron will be available nationwide for the suggested retail price of $24.99. For additional information, please visit www.Bacardi.com.