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Bacardi Reduces Impact

With a big push for Corporate Responsibility, Bacardi touts green accomplishments.


imageBacardi has announced new gains in ongoing efforts to decrease its impact on the environment. Family-owned Bacardi reduced energy use by more than 25 percent and water use by an impressive 54 percent, compared to results in the Company’s first CR Report in 2006. The water Bacardi saved is equivalent to 10.3 million people showering.

The report describes the Company’s multifaceted approach during fiscal 2013 and reveals its CR targets for fiscal 2014 and beyond. Among many endeavors, Bacardi Limited has reinforced its strong responsible drinking and marketing initiatives with 10 commitments, pledged for delivery over the next five years, as a member of the Global Alcohol Producers Group (GAPG). These ongoing GAPG commitments support the World Health Organization (WHO) efforts to address “harmful drinking.”

In another continuing initiative, Bacardi Limited has undertaken a bold, long-term responsible sourcing plan to purchase the sugarcane-derived products it uses only from sources that are certified as sustainable. These sources must comply with stringent standards for fair labor, environmental protection and renewable energy, from farmer to end-user. Setting the standard, the Company’s long-term target is to source 100 percent of its sugarcane-derived products from sustainable sources by 2022.

The Bacardi Limited CR Report 2013 outlines the meaningful progress achieved in the Company’s five CR focus areas: Marketplace; Environment, Health and Safety; Responsible Sourcing; People; and Philanthropy and Community Involvement. Following are a few of these accomplishments:

98.6 percent of Bacardi waste is recycled, reused or recovered, with the Company’s total waste to landfill decreasing by 35 percent.
More than 80 percent of Bacardi production facilities actively implement behavior-based safety programs, generating measurable safety improvements.

The Company’s record of excellence in responsible marketing was highlighted by the fact that no consumer complaints on brand advertising were upheld in fiscal 2013.

320 suppliers were registered and linked to Bacardi in Sedex, a not-for-profit membership organization dedicated to driving improvements in responsible and ethical business practices in global supply chains.

Bacardi donated more than US $6.0 million to local communities around the world. This included a significant in-kind donation, valued at US $2.7 million, of the iconic Bacardi Tower and Museum building complex in Miami.

53 percent of job openings at the management level and above were filled by internal talent.

To learn more about these and other accomplishments, including that Bacardi remains the only major spirits company certified as operating in accordance with the world’s most recognized management standards for quality, environment, and health and safety for all its facilities, visit the “Corporate Responsibility” section of