New York-based Stoli Group® USA, LLC and Louisiana Spirits, LLC announced the start of a long-term partnership.
As of January 1, 2016, the multi-year agreement will see Stoli Group USA become the exclusive national distributor of the award winning Bayou Rum® and its family of America’s Rum®, and will enable Bayou to grow internationally in the future.
“Stoli Group USA is proud to partner with Bayou Rum and is looking forward to bringing the vision of its founders and shareholders to life in the U.S.,” said Patrick Piana, President and CEO, Stoli Group USA. “As a best-selling craft American Rum with a fantastic heritage and superior taste, Bayou Rum is the perfect addition to the Stoli Group USA portfolio.”
“In just two years, Bayou Rum has received more than 65 awards and accolades,” said Trey Litel, co-founder and president, Louisiana Spirits, LLC. “Our rum is handcrafted from Louisiana sugarcane and distilled and bottled at the largest private rum distillery in the U.S. The opportunity to partner with a powerful, brand-focused organization like Stoli Group USA will help us achieve our long term vision of establishing Bayou Rum as the leading American Rum on the market.”
Added Litel, “The Stoli team’s passion for craftsmanship and authenticity, the importance of superior premium quality and the commitment to long-term brand building and business development with distributors and retailers is what brought us together in this partnership.”
Patrick Piana and Trey Litel added that they were “looking forward to working together to expand the distribution of Bayou Rum and its family of America’s Rum nationwide beyond the borders of Louisiana, Texas, Mississippi, Alabama, Florida, Maryland, DC and Georgia so all consumers can enjoy the best craft American Rum.”
Bayou Rum is the first spirits addition to the Stoli Group USA portfolio of premium brands, which includes the flagship Stoli® Vodka brand and the ultra-premium luxury vodka, elit™ by Stolichnaya®. The Bayou Rum family consists of four offerings: Bayou Select Rum, Bayou Silver, Bayou Spiced, and Bayou Satsuma Rum Liqueur.