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Blackwell Enters US Market

BIG News: Blackwell Fine Jamaican Rum announces distribution in the United States with the Classic & Vintage Division of Domaine Select Wine Estates.

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Music industry legend and founder of both Island Records and the award-winning Island Outpost hotel group, Chris Blackwell, announces the United States launch of Blackwell Fine Jamaican Rum.

Highly sought-after, yet previously only available in Jamaica, Blackwell’s eponymous rum will be available in the United States starting this month. Domaine Select Wine Estates has been named the exclusive importer in the U.S. as Blackwell Rum joins their Classic & Vintage Portfolio. Blackwell Rum will be exclusively distributed in NY and NJ by DSWE’s Merchants wholesale division.

Blackwell Rum perfectly captures the essence of Jamaica in beverage form. Referred to as “black gold” among those in-the-know, the rum is the brainchild of Chris Blackwell and advertising industry guru Richard Kirshenbaum, with whom Blackwell has partnered. Raised in Jamaica, Blackwell hails from one of the island’s oldest rum producing families. Meanwhile, Kirshenbaum has steered leading beverage brands, including Hennessy, Moet & Chandon, Dom Perignon, Grand Marnier, Guinness, Don Julio, Ciroc Vodka and The Tuscan Wines of Ruffino, among others.

“It is with great pleasure that we announce our partnership with Domaine Select,” said Chris Blackwell. “We searched for a well respected industry distributor that has both a stellar reputation and an entrepreneurial spirit, and we have found the perfect partner in this regard with Domaine Select.”

“We are thrilled with the addition of Blackwell’s Fine Jamaican Rum to our Classic & Vintage Collection,” says Paolo Domeneghetti, Founder & C.E.O. of Domaine Select Wine Estates. “With a family history in the rum trade that dates back to the 17th century, we believe that Chris Blackwell himself, together with his unique rum, represents the integrity and rich authenticity that makes this product a natural fit with our portfolio.”

DSWE will begin immediate roll out of Blackwell Rum through its distribution network, in major markets across the United States this summer.

Technical Details of Blackwell’s Fine Jamaican Rum

Distilled by: J. Wray & Nephew at Appleton Estate, Jamaica

Alcohol by volume: 40% | Package sizing: 750ml bottles | Suggested retail price: US$29.99

Tasting notes: A luminous deep amber glow. Tropical fruit on the nose, backed up with toasty coconut flavors, honeyed tropical fruits and hints of citrus on the palate. A well-balanced, soft and long finish.

Serving suggestions: Blackwell Rum is equally easy on the palate whether blended with complimentary flavors, such as fresh juices or cola, or simply enjoyed on the rocks. Signature cocktail, The GoldenEye, features Blackwell Rum, juices of pineapple, orange, and lime, plus simple syrup, shaken (not stirred) and served over crushed ice.

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Have you tried Blackwell Fine Jamaican Rum?  Let us know what you think.