Blue Chair Bay Rum has announced their sponsorship of Kenny Chesney’s 2015 summer concert tour.
Blue Chair Bay Rum has announced its sponsorship of Kenny Chesney’s upcoming 2015 Big Revival Tour, slated for over 55 shows during 2015. Created and wholly owned by the multiplatinum singer-songwriter, America’s fastest-growing rum will be on the road in full-force with events at concert venues and specialty cocktail introductions, as well as sampling and celebrations at bars, restaurants and retailers that pour and carry Blue Chair Bay’s rums.
With a rapidly expanding portfolio of expertly crafted flavors, Blue Chair Bay Rum is the fastest growing new company launch in the history of wine and spirits. Launched in 2013 by Chesney, who wanted to capture the authenticity of his island lifestyle, the goal was to create a rum that would share that taste and spirit with his friends. He has been deeply involved – from working with award-winning master blender Mike Booth on the taste to selecting the distillery in Barbados, working with the marketing team and deciding the flavors to be introduced — every step along the way.
“There’s something about a day on the water, time spent with friends and the way a genuinely great rum makes it all that much more,” Chesney says of Blue Chair Bay. “When I made the decision to start a rum company, I wanted something that would capture all of those things – and there’s no better way to road test what we’re doing, and share all the special pieces of Blue Chair Bay than by bringing it out on tour. It’s gonna be an awesome summer with the Big Revival Tour – and Blue Chair Bay will be a big part of it.”
A collection of premium-blended rums created on the shores of the Caribbean, the Blue Chair Bay family now includes their award-winning White Rum, Coconut Rum, Coconut Spiced Rum, Banana Rum, and the recently introduced Coconut Spiced Rum Cream, already performing strongly out of the gate.
“Blue Chair Bay literally launched with Kenny’s last tour, and the reaction was simply overwhelming,” said Mark Montgomery, CEO of Fishbowl Spirits, parent company of Blue Chair Bay Rum. “We can’t wait to get back on the road with the fans, and to support both our distribution partners and retail partners across the country.”
To learn more about Blue Chair Bay Rum and to browse a full list of beach-anytime cocktail recipes, please visit www.bluechairbayrum.com, www.facebook.com/bluechairbayrum and www.twitter.com/bluechairbayrum.