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Boutique Rum Show

Get ready London! Boutique RumFest returns to for its second year and will, for the first time, run directly alongside the UK RumFest.

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Taking place on Saturday, October 13th & Sunday, October 14th at London’s ExCeL Exhibition Centre, Boutique RumFest is this year sponsored by BarLifeUK.com and provides a unique platform for new and emerging brands, celebrating the small and independent Rums and Cachaça brands from all over the world. Opening its doors exclusively to members of the Press and Trade, registration is now open and applications can be submitted at the Boutique RumFest website.

Due to Rum’s growing popularity and a large rise in smaller brands available on the market, Boutique RumFest offers a platform for emerging distillers who would not necessarily have the opportunity otherwise to showcase their new products. Brands appearing at this year’s event will benefit from exposure to key industry figures including wholesalers, buyers, distributors and importers, giving them an invaluable opportunity to develop and grow within the industry.

Likewise, attendees to this year’s intimate showcase will be given a real insight into these developing brands and will gain a unique understanding into the world of this burgeoning spirit. Attendees will have the opportunity to sample and taste some of the newest brands on the market.

Boutique RumFest is an invitation/registration ONLY event, if you are a member of the Trade or Press please apply for tickets via the Boutique RumFest resigtration form. For the first time, attendees to Boutique RumFest will also gain complimentary access to this year’s RumFest, The Rum Experience. Standard tickets for the main event are now on sale and include access to The Tropical Food Market. Weekend tickets are priced at £40, while Saturday tickets are priced at £25 and Sunday Tickets are priced at £20.  All tickets are available from the RumFest website.

Founder of the Boutique and UK RumFest and Global Rum Ambassador, Ian Burrell comments: “We are thrilled that Boutique RumFest 2012 has grown to new heights and proud to announce that it will, this year, take place across two days within the RumFest program. Although only in its second year, Boutique RumFest has already become an extremely important event in the development of the thriving rum industry, providing a unique and unrivaled platform for these emerging brands. We feel very strongly that these smaller, independent brands are given the opportunity to showcase what they do best and we hope that the platform the event creates will mean each and every brand goes on to do bigger and better things in future.”

Back for its sixth successive year, UK RumFest is the world’s largest festival dedicated to the celebration of rum and rum culture, boasting two days of unmissable entertainment. Rum-lovers rejoice as London’s ExCeL Exhibition Centre, set to host RumFest for the first time on Saturday and Sunday, October 13th and 14th, will provide the location for an unrivalled combination of the rarest and most delicious rums from across the globe.

For more info, check out the Boutique Rum Fest website and Rum Experience website.