Bundaberg Rum Co. has released an amusing new iPhone app called IngeniOmeter aimed at determining whether the user is top shelf or bottom of the barrel.
The maker of Bundaberg Rum has released its first-ever smart phone application, a program used to gauge people’s ingenuity – in the spirit of the company’s historic millers.
With Victorian-styling in a nod to the origins of the company, the ingeniOmeter is a fusion of steam punk mechanical innovation and modern-age digital wizardry.
A spokesperson for the company said the application was an example of Bundaberg’s ingenuity and opened a portal to a world previously hidden from human eyes.
In addition, the application can help the user select a Bundaberg Rum product and suggest which tipple would best whet their whistle.
A cocktail function also offers users the recipe to a variety of Bundaberg dark and white rum-inspired cocktails.
Download it today from the App Store.