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Bundaberg IngeniOmeter App

Bundaberg Rum Co. has released an amusing new iPhone app called IngeniOmeter aimed at determining whether the user is top shelf or bottom of the barrel.

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The maker of Bundaberg Rum has released its first-ever smart phone application, a program used to gauge people’s ingenuity – in the spirit of the company’s historic millers.

With Victorian-styling in a nod to the origins of the company, the ingeniOmeter is a fusion of steam punk mechanical innovation and modern-age digital wizardry.

A spokesperson for the company said the application was an example of Bundaberg’s ingenuity and opened a portal to a world previously hidden from human eyes.

Using your photograph, and a series of questions, the application gauges whether one possesses the “ingenuity of a Bundy miller” or “oozes the ineptitude of a fungal cheese”.

In addition, the application can help the user select a Bundaberg Rum product and suggest which tipple would best whet their whistle.

A cocktail function also offers users the recipe to a variety of Bundaberg dark and white rum-inspired cocktails. 

Download it today from the App Store.