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The Captain’s New Ad Goes Big

Captain Morgan enlists an Academy Award-winning Director for their new advertising campaign that uncovers the storied history of the privateer.


Academy Award-winning director Tom Hooper joined Captain Morgan aboard a 17th Century replica of the Galleon Andalucia in an undisclosed tropical location last week to film a new campaign for the rum brand.  Set in the mid-1600’s, the campaign will – for the first time ever – feature the re-imagined history of legendary privateer and brand icon, Captain Henry Morgan.

Hooper, who received the Academy Award for Achievement in Directing (Best Director) at the 2011 Oscars for The King’s Speech in February, is world-renowned for his riveting period pieces – one of the many reasons Captain Morgan engaged him to lead the new campaign.

“Both the scope and direction of this campaign are unparalleled for Captain Morgan,” said Tom Herbst, Brand Director, CaptainMorgan USA.  “For the first time, we’re bringing to life the mystery and intrigue surrounding Henry Morgan – a real-life privateer – and we are ecstatic to have Tom play an integral role in revealing an exciting new side of the brand.”

The first in a series, the 60-second feature film production entitled, “DIVE,” will debut on broadcast television in late May, with some of the tales debuting May 14th on the CaptainMorganUSA Facebook page and YouTube channel. The campaign will feature a dedicated responsible drinking ad with additional spots rolling out throughout the summer.