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Cockspur Shake-up

West Indies Rum Distillery, producer of Cockspur Rum, hires experienced team to build the 125-year-old brand’s presence in the US.

The Pride of Barbados Set to Strut its Stuff in America

Barbados (PRWEB) July 12, 2010
The West Indies Rum Distillery, the historic beachside facility which is the home of Cockspur Rum, has announced major changes to its approach to the US market.

West Indies Rum Distillery has hired David Meyers of MAP Consulting to run Cockspur Rum USA. Meyers will report directly to John Taylor, Chairman of West Indies Rum Distillery Ltd., and will be responsible for sales and marketing in the US.

Meyers, a seasoned professional, has spent 20 years in the spirits industry and has hands-on experience with both rum and the US market. He spent ten years with the Remy Cointreau Group initially as Managing Director for Mount Gay Distilleries in Barbados and subsequently in New York as President and CEO of Remy’s US distribution company. He also spent time at Moet Hennessy UK, a division of LVMH, where he served as Managing Director responsible for such world class brands as Dom Perignon, Veuve Clicquot and Glenmorangie.

Picture 133West Indies Rum Distillery plans to build Cockspur Rum in the US on the heels of its success in other key markets such as the UK and Bermuda. Among the changes already in place is the appointment of MHW, Ltd., as the importer of record for the brands. Savvy Drinks, a marketing and public relations firm specializing in spirits, has been retained to help build brand awareness with the trade and the consumer.

Another important change is that for the first time in decades Cockspur Rum will be bottled at the distillery in Barbados for the US market. Until now, the rum has been shipped to the US for bottling.

“Our goal is to more than double our sales volume in the US over the next few years. Our initial priority will be in our core markets of Florida, New York and the Pacific Northwest. We look forward to working with all of our distributors across the country to establish Cockspur Rum as the pride of Barbados,” said David Meyers.

John Taylor commented, “Cockspur Rum is a solid brand in other parts of the world. We are making a strategic investment to conquer the US and we believe we have the right team in place to make that happen. ”

More About Cockspur Rum

Barbados is generally considered the birthplace of rum and Cockspur Rum was founded there in 1884. With its proud and colorful rooster icon, Cockspur has been an integral part of island life for over 125 years. Cockspur Rum is distilled from island cane molasses and Barbados’ own coral-filtered water. Using both column-still and pot-still distillation methods, the rum is then aged in American oak bourbon barrels. This combination of aging and blending creates the smooth character for which Cockspur is renowned. Cockspur Fine Rum is a golden amber rum and is the flagship brand. Cockspur 12 Bajan-Crafted rum is made from the oldest rums kept on reserve at the distillery. Cockspur Rum is available in most major US markets and is also distributed in the UK, Bermuda, Western Europe, and Australia.