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Copacabana 1940 Rum Launch

A new luxury rum from Panama is set to launch this week in New York. Say hello to Copacabana 1940.

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imageCelebrity Chef Alex Garcia and Restaurateur Spencer Rothschild, partners of Barrio Spirits and the legendary nightclub Copacabana in New York City are introducing an iconic brand to the spirits industry with Copacabana 1940 – a smooth 7 year old Añejo rum. The two industry experts have assembled a team that includes former president and COO of Cruzan Rum International, Jay Maltby, Barrio Spirits’ Director of sales, Robert Rosenthal and the Master Distiller, Francisco “Don Pancho” Fernandez.

“After many years traveling the world to source the finest rum, I am thrilled to introduce New York to Copacabana 1940 Añejo rum. I am so proud of the experts that have come assembled to create an Añejo rum worthy of bearing the name of the most famous nightclub and beach in the world,” said Rothschild.

Copacabana 1940 is a distilled in Panama and will be distributed in New York City by Royal Wine Corp. The official launch event will take place tomorrow at the world famous Copacabana rooftop located in Times Square. The new rum is inspired by New York City of the 1940′s, a time when the “Big Apple” was becoming the capital of commerce, fashion and music. It was also the year that gave birth to the iconic nightclub … The COPACABANA.

“Rum is enjoying the spotlight, and the light shines brightly on Copacabana 1940 Añejo rum. The partnership with Royal Wine is extremely innovative and we greatly appreciate their drive and determination surrounding our rum,” said Maltby.

This golden rum is made in one of the most important distilleries in the world, Las Cabras in Panama. The central province of Herrera is known for its abundant sugar cane fields that grow in nutrient-rich volcanic soil fed by rivers stemming from mineral-rich mountain springs. This all leads to a rich, balanced, sensual rum with strong hints of citrus and a light caramel and almond finish.

Francisco “Don Pancho” Fernandez is respected worldwide as one of the most experienced master rum distillers. Born in Cuba, Fernandez has been making rum for five decades. His most recent efforts include Zafra, Panamonte, Panama Red, Ron De Jeremy, Bohemio, Cana Brava, YOLO, Debonaire and Origenes and now, Copacabana 1940.

“Copacabana 1940 begins with the finest Panamanian sugarcane. The 7 year blend results in a full bodied, extremely sophisticated and approachable rum. Aged in white oak, it has lovely hints of orange citrus and butterscotch” says Fernandez.

The launch event on July 8th in New York will introduce club owners, restauranteurs, the spirits industry to Copacabana 1940 and a time of glamour and elegance. Don’t miss it.

www.copacabanarums.com