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Cruzan 9 Launch

Beam Global announces the launch of Cruzan 9 Spiced Rum.  The name references the 9 spices used to create its bold flavor as well as the 9 districts of St. Croix.

Historic Rum Enters Spiced Rum Category With Cruzan 9

Cruzan 9′s Blend of Aged Rum Infused With Nine Spices Offers Consumers a Premium Option

DEERFIELD, IL–(Marketwire – July 12, 2010) –  Beam Global Spirits & Wine, Inc., the leading American spirits company, and Cruzan® Rum, the legendary rum of St. Croix, today announced the newest addition to the Cruzan portfolio, a new spiced rum called Cruzan 9. With its unique blend of nine all natural spices, Cruzan 9 remains true to its heritage of premium craftsmanship, while confronting rum fans with a bolder, more dramatic spirit. The recipe is handcrafted by the Nelthropp family, who has been making rum on the island of St. Croix for generations. Made with Cruzan’s award-winning aged rum, the result is a higher quality — and more authentic — spiced rum. Cruzan 9 will begin shipping to distributors in July and available to consumers at retail in August.

“Beam Global Spirits & Wine has a reputation for developing higher quality brands that shake up a category,” said Amy Weisenbach, brand director, Cruzan Rum. “Spiced rum is one of the fastest growing distilled spirits, yet consumers didn’t really have an option if they were looking for higher quality. The industry is full of gimmicks and pirates when it comes to spiced rum, but Cruzan 9 offers a ‘real’ rum experience.”

Tasting Notes, Aroma and How to Enjoy Cruzan 9

80-proof Cruzan 9 has a bold and smooth taste and a rich amber color.

Nine spice blend includes vanilla, nutmeg, cinnamon, ginger, cloves, mace, allspice, pepper and juniper berry.

Taste — involves complex layers of vanilla, cinnamon, nutmeg, warm spice and toasted woodnotes with an intense finish that is slightly dry.

Aroma — a robust blend of vanilla, sweet caramel and dried spices.

Cruzan 9 is best enjoyed with cola or by itself over ice.

In addition to representing the blend of nine spices, the name Cruzan 9 is a nod to the island, referencing its nine districts. Named for the people of St. Croix (Crucians), Cruzan Rum is synonymous with the spirit of St. Croix and the unpretentious and authentic rum life. The Nelthropp family, who has called St. Croix home for eight generations and runs the distillery to this day, handcrafts each of its rums with all natural ingredients and a five-column distillation process. Cruzan touts one of the cleanest rums in the industry with its low levels of fusel oils, a by-product of the distillation process which, if not removed, can taint the smell and taste of the spirit. Its quality is also linked to the aging process, with most Cruzan rum varieties being aged a minimum of 14 months and up to 12 years.

“Cruzan 9 embodies the spirit of St. Croix,” said Gary Nelthropp, Cruzan master distiller. “We’ve balanced the blend of spices to create something that will be new to many spiced rum drinkers, but will feel very familiar to the people of St. Croix, who enjoy the bold flavor and kick of classic spiced rums.”

Cruzan 9 Recipes

CRUZAN 9 AND COLA 1.5 parts Cruzan 9 
6 parts cola
1 lime wedge
Add Cruzan 9 and cola in an ice-filled pint glass. Garnish with lime wedge.

9 NOVA (based on the classic Bossa Nova cocktail)
1 part Cruzan Light
1 part Cruzan 9
.5 part DeKuyper Apricot Brandy
1 part fresh lemon sour
3 parts pineapple juice
Shake all ingredients with ice and pour into a hurricane glass. Garnish with a pineapple wedge and a dusting of fresh ground nutmeg.

Pricing and Availability Cruzan 9 is available at the SRP of $15.99 for a 750 ml bottle.

In addition to Cruzan 9, the Cruzan portfolio also consists of Cruzan® Aged Light Rum, Cruzan® Aged Dark Rum, Cruzan® Single Barrel Estate Rum, Cruzan® Black Strap Rum, Cruzan® 151 Proof Rum and 10 flavored rums infused with extracts, such as vanilla, coconut, guava and black cherry. For more information about Cruzan Rum, and for additional cocktail recipes created with the full line of rums, visit www.cruzanrum.com.

About Beam Global Spirits & Wine: Inspiring conversations around the world, Beam Global Spirits & Wine, Inc. is building brands people want to talk about. Consumers from all corners of the globe call for our brands, including Jim Beam® Bourbon, Sauza® Tequila, Canadian Club® Whisky, Courvoisier® Cognac, Maker’s Mark® Bourbon, Laphroaig® Scotch Whisky, Cruzan® Rum, EFFEN® Vodka, Larios® Gin, Whisky DYC®, Teacher’s® Scotch Whisky, DeKuyper® Cordials and Liqueurs and Knob Creek® Bourbon. Beam Global Spirits & Wine is part of Fortune Brands, Inc. (NYSE: FO), a leading consumer brands company. For more information on Beam Global Spirits & Wine, its brands, and its commitment to social responsibility, visit www.beamglobal.com and www.drinksmart.com

CONTACTS:

Katie Kirby
Beam Global Spirits & Wine, Inc.
224-515-0954
katie.kirby@beamglobal.com

Danielle Mancano 
SHIFT Communications
617-779-1834
dmancano@shiftcomm.com