Gosling’s Black Seal Rum had their best sales year ever and scored a Hot Prospect award in the process.
Castle Brands Inc., a developer and international marketer of premium and super-premium branded spirits, has announced that its Gosling’s Black Seal rum has been named a “Hot Prospect” based on accelerated sales growth in recent years. “Hot Prospects” awards were published in Impact, a leading wine and spirits industry newsletter.
Strong consumer demand for the Bermuda-distilled rum led to Gosling’s surpassing the 100,000 case sales level for the first time in 2012. Interestingly, Black Seal was the only non-spiced rum to be honored, earning the coveted title by virtue of its pure, rich rum character. This distinctive taste led The Beverage Testing Institute to award Black Seal its highest honor, the Platinum Medal.
As John Glover, Chief Operating Officer of Castle Brands explained, “The continued growth of Gosling’s rum reflects the growing popularity of the trademarked cocktail, the Dark ‘n Stormy.” Long the National Drink of Bermuda, the Dark ‘n Stormy is made with Gosling’s Black Seal Rum and Gosling’s own Stormy Ginger Beer.
However, that is just the beginning for Gosling’s Black Seal. Malcolm Gosling, 7th generation President, goes a step further: “People are also discovering a myriad of uses for Black Seal, beyond the Dark n’ Stormy. It brings a flavorful upgrade to any rum-based cocktail or even to several drinks not traditionally made with rum. It’s that versatile, that special.”
The “Hot Prospects” awards recognize brands with U.S. depletions of at least 50,000 cases but not over 200,000 cases in 2012, which achieved at least 15% growth over the previous year, along with consistent growth in 2011 and 2010.