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Gosling’s Perfect Storm

Gosling’s Black Seal Rum had a very good year with record sales and top honors in spirits competitions.


If it seems like Gosling’s of Bermuda has become a very hot rum, you’re right. The once Bermuda-only brand surpassed the 100,000 case level via their partner Castle Brands.

The growth of the dark rum category helped, but so too did the growing appreciation of Gosling’s Black Seal rum. Its distinctive taste is unlike any spirit because Black Seal includes products of both pot stills — as used for making fine Cognacs — and continuous stills — as used for making grappa. One imparts flavor, the other yields a subtle elegance. Together they work wonders. And win medals. In fact, The Beverage Tasting Institute awarded Black Seal its highest honor, the Platinum Medal.

Then there’s the unique, trademarked Dark ‘n Stormy cocktail featuring Black Seal Rum.   Long the National Drink of Bermuda, it continues to win over rum lovers by droves. The cocktail’s burgeoning popularity in the U.S. even prompted Gosling’s to launch an RTD version in sleek, 8.4 oz. cans, thereby introducing a whole new demo to the Dark ‘n Stormy.

And, besides Gosling’s Black Seal being an award winner, it didn’t hurt that Gosling’s Family Reserve Old Rum was judged best in the world by none other than the Caribbean Rum Journal.

“We call it the perfect storm,” says a smiling Malcolm Gosling , 7th generation President.  “And, happily, it shows no sign of letting up!”