Renowned marine wildlife artist, scientist and conservationist Guy Harvey launches new rum brand.
Renowned marine wildlife artist, scientist and conservationist Guy Harvey, unveiled today his entry into the popular spiced rum market. Guy Harvey Spiced Rum was developed and launched together with Shaw-Ross International Importers, one of the spirits industry’s leading marketing and sales companies. In Florida, Southern Wine & Spirits of America, Inc. has been appointed as the wholesale distributor for the brand.
“Given the rich heritage of rum with sailors, boaters and fishermen, adding a quality rum product is a logical extension of my lifestyle brand,” said Guy Harvey.
Distilled in the Caribbean, Guy Harvey Spiced Rum is an amber colored spiced rum that contains spices and warm flavors of vanilla, nutmeg and cinnamon. It is 35 percent alcohol by volume (70 proof) making it very pleasant on the tongue with a long, smooth finish. It will retail at approximately $15 per 750ml bottle.
Initial distribution has begun in Florida. Plans to take the product to markets outside of Florida in 2015 are currently in the works. Additionally, a second Guy Harvey branded rum offering, an aged blended Jamaican rum, is in development and is expected to be introduced in the spring of 2015.
A significant portion of the net proceeds from Guy Harvey Spiced Rum will be used to fund the various projects of the Guy Harvey Ocean Foundation, a non-profit that funds scientific marine research and conservation.