Bacardi celebrated their 150th birthday over the weekend with parties around the world. Several governments declare February 4th “Bacardi Day.”
Bacardi Limited officially marked the 150th anniversary of the founding of the company and its iconic Bacardi rum brand on February 4th with activities around the world. The company is celebrating its spectacular growth from a small distillery founded by Don Facundo Bacardi Masso in Santiago de Cuba in 1862 to what is now the world’s largest privately-owned spirits company.
Consumers around the world celebrated with classic Bacardi cocktails at one-of-a-kind birthday parties while the Bacardi family marked this historic milestone with its largest reunion ever. As part of its yearlong anniversary celebration, Bacardi is rolling out a $2,000 limited-edition super-premium blend from the Maestros de Ron (Master Blenders) and accepted proclamations from governments declaring the February 4th “Bacardi Day.”
“This is an extraordinary milestone to celebrate as the passion and entrepreneurial spirit shown by my great-great grandfather in Santiago de Cuba a century and a half ago gave birth to exceptional rum that changed the spirits industry forever. Every day I’m inspired by his achievements and am proud to carry on his legacy as chairman of the company he established on February 4, 1862, in Santiago,” says Facundo L. Bacardi, Chairman of Bacardi Limited and fifth generation family member. “The fact that our family name is on every bottle of Bacardi rum is a constant reminder of a deep-seated commitment to deliver products of exceptional quality for the best tasting cocktails. Since the creation of the brand 150 years ago, some 365 billion Bacardi cocktails have been enjoyed worldwide.”
Bacardi Parties around the World
150(th) anniversary celebrations featuring award-winning musical talent and top celebrities are giving consumers around the world the chance to party with Bacardi and enjoy legendary cocktails. Rolling Stone magazine hosted the “BACARDI Bash: 150 Years Rocking the Party” in Indianapolis where performances from LMFAO, Lupe Fiasco, Cobra Starship and Gym Class Heroes were the weekend’s hottest tickets.
Magazine publisher Conde Nast also hosted a commemorative event for Bacardi in New York. Celebrity Cruises marked the milestone with a party aboard the Celebrity Summit as it departed February 4th from Puerto Rico, home to the largest Bacardi rum distillery in the world.
The Largest Bacardi Family Reunion Ever
Nearly 600 members of the Bacardi family from around the world gathered in Puerto Rico to celebrate the 150th anniversary at their largest reunion ever. Activities included a commemorative celebration featuring a family photo of all eight generations of the Bacardi family and the unveiling of a bust of Bacardi founder Don Facundo Bacardi Masso by sculptor and family member Helena Bacardi. Facundo L. Bacardi, led other family members in the planting of a coconut palm to commemorate the original “el coco” that stood at the entrance of the first Bacardi distillery in Cuba and has long symbolized the Bacardi family’s perseverance over adversity.
“It is exceptional for a family-owned company to survive 150 years, let alone thrive,” said Seamus McBride, CEO of Bacardi Limited. “The fact that Bacardi has grown into the third-largest global spirits company is truly something to celebrate.”
Official Founding Day of February 4th Recognized as “Bacardi Day”
At the family reunion, Puerto Rico Governor Luis G. Fortuno presented Bacardi with a proclamation declaring February 4th “Bacardi Day” in acknowledgement of the company’s key role in the island’s economy.
Stay tuned for more coverage of Bacardi’s yearlong anniversary celebration.