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Havana Club Media

Havana Club rolls out a new series of TV commercials for their “Nothing Compares to Havana” campaign.  Funny, you never see a bottle of rum in these ads.

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Tagline:  Nothing Compares to Havana
Ad agency:  M&C Saatchi GAD
Advertiser:  Pernod Ricard
Brand:  Havana Club

Exiting the “late night salsa club” theme that Havana Club commercials are known for, the ad agency of M&C Saatchi pulls together unusual streetscape scenes for the latest HC television ads.  The four 20-second clips are subtle and even funny at times, but don’t scream “good times” like the majority of high-end liquor advertising.  This is surely a new approach.

Take a look and let us know what you think in the comments section.

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The Kitchen

[youtube]http://www.youtube.com/watch?v=_45pAotrvGY&NR=1[/youtube]

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Trombones

[youtube]http://www.youtube.com/watch?v=S17ULL08qW4&feature=related[/youtube]

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Wedding Bike

[youtube]http://www.youtube.com/watch?v=v6Ly04Phisg&feature=related[/youtube]

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Motorcycle

[youtube]http://www.youtube.com/watch?v=g2cAWMBPNAY&feature=related[/youtube]

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