Havana Club rolls out a new series of TV commercials for their “Nothing Compares to Havana” campaign. Funny, you never see a bottle of rum in these ads.
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Tagline: Nothing Compares to Havana
Ad agency: M&C Saatchi GAD
Advertiser: Pernod Ricard
Brand: Havana Club
Exiting the “late night salsa club” theme that Havana Club commercials are known for, the ad agency of M&C Saatchi pulls together unusual streetscape scenes for the latest HC television ads. The four 20-second clips are subtle and even funny at times, but don’t scream “good times” like the majority of high-end liquor advertising. This is surely a new approach.
Take a look and let us know what you think in the comments section.
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The Kitchen
[youtube]http://www.youtube.com/watch?v=_45pAotrvGY&NR=1[/youtube]
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Trombones
[youtube]http://www.youtube.com/watch?v=S17ULL08qW4&feature=related[/youtube]
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Wedding Bike
[youtube]http://www.youtube.com/watch?v=v6Ly04Phisg&feature=related[/youtube]
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Motorcycle
[youtube]http://www.youtube.com/watch?v=g2cAWMBPNAY&feature=related[/youtube]
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