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Malibu Goes Digital

Malibu Rum enters the world of Facebook entertainment with the launch of their island resort themed drink slinger game, Beach Club.  Check it out.


Escape the Daily Doldrums with Malibu Beach Club on Facebook

Fantasy farming is fine, but wouldn’t you rather be running a high-end island resort where summer never ends? Now, Malibu Rum and its digital creative agency Isobar are extending that summer feeling all year round with a new Facebook game application launched last week.

Beach Club is designed to transport Malibu fans from the winter’s cooler temperatures to the hot and sandy experience of the islands — all while being challenged to successfully run a fantasy island resort with the chance to win a trip to Barbados. The Beach Club game marks the first spirit-branded, and beach oriented, game to hit the popular social networking site.

In Beach Club, Facebook users are invited to the eccentric Sonny Beachbottom’s island to help manage his luxurious island resort, and, if they do well, Sonny may give them the resort. With ten different beaches around the island, participants have their hands full as they are challenged to earn points at each level by keeping resort guests happy with plenty of interactive beach activities.

Players can also earn additional virtual cash and points by bartending at the Tiki bars, all while learning how to mix classic rum cocktails. There are multiple opportunities for players to invite their friends to join the game by gifting them their own duplicate collectables, helping them jump start their own collections.

The big prize? Island points are converted into sweepstakes entries for chances to win an all-inclusive 4 day-3 night trip to Barbados, the birthplace of Malibu. The Beach Club game Sweepstakes will be available to U.S. residents on Facebook for a limited time — Sept. 15 -Dec. 15, 2011– while the game itself runs indefinitely.

So get started!!  Beach Club is available at its very own Facebook page.

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