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Malibu Flash Mob

A flash mob video in New York’s City Hall Park sponsored by Malibu Rum continues to go viral with nearly 100,000 views on You Tube.

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Who says that brand marketing has to be expensive?  Malibu Rum is getting its money’s worth out of this choreographed dance party scene filmed in front of an unsuspecting lunch time crowd in New York.  Once again, we’re not quite sure where rum enters the equation, but it’s a pretty cool event nonetheless.

[youtube]http://www.youtube.com/watch?v=OiVup5f-_vM&feature=player_embedded#![/youtube]