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MCC 2012

The third annual Manhattan Cocktail Classic prepares to host thousands of festival goers for five days of cocktails, culture & pure fun.  Here’s the scoop.

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The Manhattan Cocktail Classic, New York City’s annual five-day celebration of cocktails and culture, is gearing up to ignite the city once again for the third annual festival, taking place May 11 to 15, 2012. Anticipating over 10,000 attendees and attracting top-tier mixologists from around the globe, this decadent, booze-fueled flurry of nearly 100 parties, pairings, tastings, and educational events is not to be missed.  

The soon-to-be-revealed festival calendar includes some ambitious additions on deck for 2012, in addition to the flagship events and activities that have defined the Classic to date.  The now-legendary opening night Gala will once again take over The New York Public Library, filling its storied halls with over 3,500 well-heeled guests, over 40,000 hand-crafted cocktails, and more merriment, mischief, and mayhem than ever before. Tickets will remain at the same $150 price point as last year.

And, just as in years past, the days will be filled with a plethora of more intimate educational events: seminars, tastings, cocktail demos, culinary pairings – all taking place in some of New York City’s greatest bars and restaurants, mainly in Manhattan, but also in Brooklyn, Queens, and even Staten Island.  Tickets to these events will range in price from $25 to $125.

The final new addition to the 2012 festival is an enormous expansion of the industry-oriented programming.  While the Classic has been a destination event for hospitality industry professionals from the get-go, this year the festival is establishing a proper five-day “Industry Invitational” running parallel to the public events. Hosted at the Andaz 5th Avenue Hotel directly across from The New York Public Library, the Invitational will be open to hospitality industry professionals and media, and will comprise a diverse calendar of events and activities: lectures, panel discussions, technology demos, networking opportunities, exclusive tastings, cocktail competitions, and a preview of the Classic Bar Show. 

The full calendar of festival events, including both public events and trade programming, will be posted to the festival website on March 15.  For more information about the Manhattan Cocktail Classic, visit www.manhattancocktailclassic.com.