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New GM at Papa’s Pilar Rum

Papa’s Pilar Rum proudly welcomes Carlton Grooms as GM of their Key West Distillery and Experience Center.


imageThe Hemingway Rum Co. is breaking ground on a Papa’s Pilar Rum Distillery & Experience Center in Key West, Florida by the end of the year, and are proud to announce they have enlisted Carlton Grooms to lead the initiative.

As a former Naval Officer, entrepreneur, chief financial officer, world traveler, author and rum enthusiast, Carlton has an impressive resume – not to mention an MBA from the Wharton School at The University of Pennsylvania.

He also truly embodies the brand’s “Never A Spectator” philosophy, having run with the bulls in Pamplona, leaped from the world’s highest bungee jump, placed 2nd in an ultra-marathon, landed on aircraft carriers over one-hundred and eighty times, and flown as a volunteer pilot providing humanitarian relief to Haiti.

Drawing inspiration from Ernest Hemingway, he’s thrilled to launch this new adventure as General Manager of the Distillery and Experience Center in Key West, a place where Hemingway and his boat Pilar once resided and remain celebrated fixtures within the community. It’s there where rum enthusiasts will find the award-winning Papa’s Pilar Dark and Blonde expressions, which are born of the finest rums and pay homage to Hemingway’s exploits on land and sea, respectively.

A Key West resident since 2011, Carlton built his knowledge of his favorite spirit over many years and numerous trips to Caribbean distilleries. Ultimately, his experiences and reputation in the rum world led him to co-found the International Rum Council and co-author the book, “Rum & Contemporary Cuisine.”

Papa’s Pilar was crafted to be near adventure, and with Carlton on-board, we’re in for quite a ride. “Papa” would be proud!