International Spirits and Ron de Jeremy join forces to accelerate growth of their premium rum brand.
Under the agreement, International Spirits will utilize its proprietary sales and marketing platform to support Ron de Jeremy Rum’s accelerated growth strategy.
Ron de Jeremy Reserva and Ron de Jeremy Spiced are adult film legend Ron Jeremy’s award-winning rums. They are hand crafted proprietary blends including premium rums from Trinidad, Barbados, Guyana and Jamaica. Both Reserva and Spiced deliver the signature long and smooth finish.
International Spirits will coordinate its on-the-ground sales and marketing efforts with the headline activities of the brand, including promotional appearances by Mr. Jeremy.
Park Street Imports will continue as Ron de Jeremy Rum’s exclusive importer in the United States.
“We are very excited to be working with a brand that has such vast potential and great name recognition in the rapidly growing spiced and super-premium rum categories,” says Tony Elward, CEO of International Spirits. “Ron de Jeremy fits International Spirits portfolio headed by Ivanabitch perfectly. We’re looking forward to great success for the brand and the fun times launching with Ron Jeremy.”
“We are very happy to be working with International Spirits as we continue expansion in the US market. We believe their approach, coverage and passion will allow us to further accelerate our growth and meet the consumer demand for Ron de Jeremy,” says Olli Hietalahti, CEO and Founder in Ron de Jeremy Rum.
One Eyed Spirits is an independent spirits company dedicated to creating premium spirits brands that really stand out. Ron de Jeremy rum leverages the brand of the legendary Ron Jeremy by creating, branding and selling a portfolio of RON de JEREMY rums and merchandise. Available now in 13 states across the US and 25 countries around the world, RON de JEREMY is expanding rapidly. For more information visit: www.rondejeremy.com.