Kenny Chesney officially launches Blue Chair Bay Rum with a series of parties and Happy Hours. Check it out.
Kenny Chesney has announced that Blue Chair Bay Rum, his recently announced line of premium spirits, will throw launch parties in 18 key cities during his No Shoes Nation tour this spring and summer. These parties, which range from parking lot tailgates to on-premise celebrations, promise to deliver the island-lover’s signature “nowhere to go, nowhere to be” state of mind to rum enthusiasts and music fans across the country.
“So much of the inspiration for my music comes from the places I’ve been, and people I’ve met in the Caribbean,” says Chesney. “I started thinking, ‘What if I could share that sense of escape, and freedom… and fun with friends with everyone! That’s the reason for creating Blue Chair Bay Rum, so I wanted a way to share it beyond the shelf. That’s what we’re – hopefully – bringing people with this rum and these parties.”
The laid-back parties invite like-minded imbibers across the nation to raise a glass of Blue Chair Bay Rum’s White, Coconut and Coconut Spiced flavors in celebration of the anytime, anywhere spirit that defines island life. Locals are invited to sip on signature Blue Chair Bay Rum cocktails, take part in island-themed giveaways and indulge in the singer/songwriter’s “check your troubles at the shore” way of life. All will be open to No Shoes Nation tour ticketholders 21 years of age and older. Markets include Dallas(5/11); Milwaukee (5/18); Landover, MD. (5/24); Seattle (6/1); Virginia Beach, VA. (6/6); Philadelphia (6/8); Indianapolis (6/13);Kansas City, MO (6/15); Pittsburgh (6/22); Columbus (6/29); Minneapolis (7/12); Denver (7/20); Mountain View, CA. (7/25);Anaheim, CA. (7/27); Charlotte, N.C. (8/1); Atlanta (8/3); East Rutherford, N.J. (8/10); Detroit (8/17) and Foxboro, MA (8/23).
Blue Chair Bay Rum will also co-host a series of No Shoes Nation Happy Hours that are free and open to the 21+ public. Events will be held in partnership with No Shoes Radio, Chesney’s eclectic online radio station, the night before parties in Dallas,Milwaukee, Landover, Seattle, Philadelphia, Kansas City, Pittsburgh, Minneapolis, Denver, Anaheim, Atlanta, E. Rutherford,Detroit and Boston.
Blue Chair Bay Rum is not an endorsement. Chesney wanted to make a rum based on authenticity and flavor. He was deeply involved in every step of the development process, including working closely with legendary blender Mike Booth and famed master mixologist Jonathan Pogash . The three premium blends of rum, all mellowed in casks on the shores of Barbados, will be available in 750ml and 1.75L bottles across 32 markets in May of 2013.
“It doesn’t matter if you’re on a beach in the Caribbean, or landlocked in the middle of the country,” says Chesney. “If you’ve got friends, laughter and a bottle of Blue Chair Bay Rum, you can check your troubles at the shore.”
To learn more about Blue Chair Bay Rum’s launch parties and No Shoes Nation Happy Hours, visit www.bluechairbayrum.com. For on-the-road updates, unique cocktail recipes, and information on product availability, visitwww.facebook.com/bluechairbayrum and www.twitter.com/bluechairbayrum.