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Reggae Flash Mob

The legend, Bob Marley, passed away on May 11th, 1981 – 30 years ago. New Yorkers commemorate the day with a reggae themed Flash Mob.  Check it out!


Jamaica Takes Manhattan with a Surprise Reggae Flash Mob in Union Square

Hundreds of New Yorkers and visitors alike were able to experience the rhythm of Jamaica yesterday when the Jamaica Tourist Board (JTB) partnered with Flash Mob America for a destination flash mob. This week marks the 30th Anniversary of the passing of Jamaica’s music legend Bob Marley. In honor of the occasion, Jamaican reggae star Ziggy Marley, Bob Marley’s eldest son, showed his support by creating an exclusive version of a track from his upcoming album, Wild and Free, into an island-themed remix titled “Jamaica In My Head” for the event.

Over 200 reggae enthusiasts performed to a choreographed routine, which included Jamaican sprinter Usain Bolt’s signature “Bolt to the World” dance move. The crowd also witnessed surprise appearances by notable Jamaicans, including Devon Harris, a member of the first Jamaican bobsled team, which inspired the movie Cool Runnings, members of the Jamaican national women’s basketball team, Jamaican chess master Maurice Ashley, among others, who walked down a Jamaica-branded runway.

“We want everyone to know that Jamaica is the ultimate destination in which to relax and celebrate our ‘One Love’ motto,” said John Lynch, Director of Tourism for the Jamaica Tourist Board. “We’ve utilized various digital media platforms to showcase Jamaica’s entertaining vibes; not only in New York City, but around the world.”

The event took place in New York City’s Union Square on the south side at 14th Street. While there, people were able to scan human barcodes with their Smartphone to sign-up for the chance to win prizes and an exclusive free download of “Jamaica In My Head.”  In addition, visitors were provided with information highlighting the destination’s world-class attractions, resorts, beaches and cuisine.

So, would Bob don a pink Jamaica Tourism t-shirt and join in, or shake his head in disgust?  Let us know what you think.