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Rum Sales up 40% says WIRSPA Industry Report

The West Indies Rum and Spirits Producers Association (WIRSPA) Launches New International Market Report – “The Decade of Rum”


imageAs part of the Authentic Caribbean Rum Marque campaign, the West Indies Rum and Spirits Producers’ Association (WIRSPA) has released its newest publication for trade press and industry professionals called “The Decade of Rum.” This publication is an overview of the world rum market from 2000 to 2010 including insights and opinions from some of the world’s leading spirits experts. The report is available to download at

The publication, developed using data from IWSR (International Wine & Spirit Research) and other sources, looks at the evolution of rum in the world market over the last decade and includes a closer look at some of the most important spirits markets in Europe and North America. The publication analyzes the global rum market, highlighting country-by-country data, market trends and the performance of individual styles of rum. The Decade of Rum publication also looks at Authentic Caribbean Rum, its incredible history and how industry leaders view it.

In addition to data analysis, the Authentic Caribbean Rum Marque carried out a series of Round Table discussions with more than 50 leading international spirits experts including journalists, bloggers, bartenders and influencers. Their views are also included in the publication. Round Table sessions have been held in Miami, Toronto, San Francisco, New York, London, Milan, Madrid and via Google Hangout with participants from all over the world.