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Shellback Goes Country

Shellback Rum Announces Collaboration with Singer-Songwriter Jared Ashley.


imageShellback Caribbean Rum today announces its partnership with emerging Nashville singer/songwriter Jared Ashley, who will serve as an ambassador for the brand. Named for the brotherhood of mariners who have voyaged across the Equator, Shellback Rum is inspired by these sailors’ sense of camaraderie and adventure. As someone who achieved the distinction of becoming a shellback, Ashley will join Shellback Rum to honor this proud naval tradition and the spirit it represents.

Before becoming a finalist on season four of USA Network’s “Nashville Star” and gaining national recognition for his talents, Ashley served in the United States Navy aboard the USS Independence and USS Kitty Hawk aircraft carriers, during which he achieved the shellback accolade in 1999.

“As a naval shellback, I’ve felt a connection to the Shellback Rum brand since I first discovered it two years ago,” said Jared Ashley. “Crossing the Equator together forged lifelong bonds between me and my shipmates, and I look forward to helping Shellback Rum communicate the inspiration for the brand with rum enthusiasts across the country.”

In his new role for the brand, Ashley will share how he uses Shellback Rum to celebrate good times by creating signature cocktail recipes for the brand. Shellback Rum will be featured at select concerts and events that Ashley is a part of in Nashville, Tennessee, as well as events held by the U.S. Navy Flight Deck Veterans Group, a charity founded by Ashley.

Shellback Rum is an award-winning Caribbean rum, available in both Silver and Spiced varieties. Each is available nationally for a suggested retail price of $16.99 for a 750mL bottle. For information on Shellback Rum and its collaboration with Jared Ashley, please visit or