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Sailing with Shellback

Shellback Rum becomes a player in the world of yacht racing as an official sponsor of Oracle Team USA.


imageShellback Rum has announced that it will be the Official Rum Supplier of ORACLE TEAM USA, defender of the 34th America’s Cup. As a proud sponsor of the defending America’s Cup champions, Shellback Rum is bringing the spirit of nautical competition to markets across the country with a series of events celebrating yacht racing, all culminating at the America’s Cup Finals, September 7-21.

“ORACLE TEAM USA  is pleased to team up  with Shellback Rum, a brand whose nautical heritage and Shellback namesake naturally aligns with our sport, goals and passion for adventure,” said Grant Summer, General Manager of ORACLE TEAM USA. “ORACLE TEAM USA strives for progression in competitive sailing as Shellback does in the rum category – it is a natural fit.”

The sponsorship coincides with Shellback Rum activations nationwide featuring simulated boat races inspired by ORACLE  TEAMUSA, opportunities to design branded “Shellbacker” boat shoes and samplings of signature cocktails featuring Shellback Rum, the Official Rum Supplier of ORACLE TEAM USA.

This September, San Francisco will host the 34th edition of the America’s Cup, the oldest trophy in international sports, on state-of-the-art AC72 racing yachts, a new racing race format and extensive television and online coverage. Led by four-time America’s Cup winner, Russell Coutts, CEO, and skipper James Spithill, the youngest skipper to win the Cup, ORACLE TEAM USA is well-positioned to defend their 2010 America’s Cup victory.