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Stolen Goes Global

New Zealand-based Stolen Rum scores a big distribution deal with Beam Global and readies for a worldwide roll out of their line of spirits.


Stolen Rum takes on the Big Guys

A boutique one-year-old Kiwi rum brand is taking on the biggest names in spirits after striking a deal with distribution giant Beam Global.

Born in the Caribbean and raised in New Zealand, Stolen Rum was created after Kiwis Roger Holmes and Jamie Duff ditched their day jobs in favour of developing a world-class rum brand.

It’s paid off, the company has grown from inception to selling 100 cases per month in less than 12 months.  Their wares are stocked in 150 bars and restaurants, and they were awarded a Double Gold Medal at the San Francisco World Spirits Competition, and Silver at the International Wines and Spirits Competition in London.

Now the Stolen selection of rums has been taken on by the largest US-based spirits company, Beam Global, for exclusive distribution in New Zealand through Beam Global (NZ), an impressive feat in their first year of trading.

“To successfully take on the big boys, like Lion Nathan, who dominate in the rum market here in New Zealand, we need good distribution. Beam will help us spread the Stolen gospel and to set a base to take on the world,” says Holmes.

It also gives the Stolen Rum founders and directors more scope to look after production and develop their brand.

“The relationship allows us to get on and do what we do best: product development and marketing.  It’s about sticking to what you do best,” says Duff.

“We are stoked to be working with Beam Global(NZ) as our sales and distribution partner.  Beam have a great management team which we will learn from, and have an impressive record of building brands such as Maker’s Mark and are brand-focused which is of utmost importance to us,” says Duff.

Beam Global focuses entirely on spirits and is the fourth largest premium spirits group in the world, sitting amongst Diageo, Pernod Ricard and Bacardi.  Their New Zealand portfolio includes Laphroaig, CC, Maker’s Mark, Russian Standard and Jim Beam.  Beam Global(NZ) is the third largest player in the APAC region and have a 40-strong New Zealand sales team.

“It’s our mission to bring rum to a new audience, and give it the dues it deserves as the world’s greatest spirit,” says Holmes.  “Working with Beam we are achieving that.” 

Stolen Rum plan to launch in the UK and Australia later in 2011, following with Europe in 2012 and the US in 2013.


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