Bacardi releases The Hummingbird, the second “short film” in their True Originals series. This string of ads is produced by London-based firm Think Espionage.
Rum giant, Bacardi, opens a new state-of-the-art facility in Coral Gables, FL. The 15 story tower will house more than 300 employees from 3 devisions.
Bacardi celebrates “100 years of iconic cocktail creations” by introducing a newly designed Limited Edition Heritage bottle.
Tales of the Cocktail, the drink industry’s premier event, is currently in full swing in New Orleans. Bacardi is sponsoring several interesting seminars.
MIAMI - July 5, 2009 – Enjoy a sip of the past at this year’s Tales of the Cocktail® where BACARDI®, creator of the world’s first light-bodied rum, will share its history and [...]
The Intoxicologist has the goods on Bacardi Dragon Berry. This strawberry rum infused with dragon fruit is the latest in the Bacardi flavored rum line.
Just in time for summer drinking, Bacardi launches the Classic Cocktail Raspberry Mojito, the second addition to their ready-to-drink line.
Bacardi makes 77 job cuts at their flagship distillery as they move forward with a corporate restructure. Some bottling will move to the mainland US and UK.
The 10 year patent battle between Bacardi and Havana Club may be coming to an end. A federal judge upholds a ruling to cancel HC’s trademark rights in the US.
Bacardi announces the launch of a new, slicked-up packaging scheme for its flavored rum line.
Bacardi’s latest and most exclusive offering will be unveiled next week in the Caymans. This hand crafted spirit is a blend of rums between 10 and 16 years.
NPR correspondent Tom Gjelten tells the story of Bacardi’s tenure in Cuba until Fidel Castro nationalized the distillery in 1960. A great read!
Bacardi opens its first store on Bay Street in Nassau, Bahamas. The highly stylized store will sell clothing, accessories, household items and, oh yeah, rum.
In case you missed it, the Mojito has become THE drink of 2008 and the folks at Bacardi have launched a world-wide media campaign to help spread the gospel. The “bar staff training” component sounds promising.
