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Tag Archives: Big B

The Bacardi Boat

The Bacardi Boat

For Bacardi, it’s good to be among the top tourist attractions in the Caribbean.  The commute to their rum factory…
Rock Coconut Launch

Rock Coconut Launch

Bacardi adds a new twist to their line of flavored rums.  Rock Coconut hits the market with a “sweet and…
Sugarcane Initiative

Sugarcane Initiative

Bacardi showcases their green facility in Puerto Rico during the annual Sugarcane Initiative Conference.  Sustainability was the main topic of…
Bacardi Scholars

Bacardi Scholars

Bacardi and the National Basketball Association establish a scholarship fund totaling more than $350,000 to assist adult students seeking a…
Cuba Libre Turns 110

Cuba Libre Turns 110

In August of 1900, Captain Russell of the US Army Signal Corps ordered a rum, cola and lime at the…
The Outsider

The Outsider

True Originals continues with The Outsider, the fourth installment of Bacardi’s short film series.  This one definitely lives up to…
The Apothecary

The Apothecary

Bacardi releases The Apothecary, the third installment of their “short film” series, True Originals.  Once again, nicely done, fellas. Click…
Bacardi Powered by Wind

Bacardi Powered by Wind

The largest wind turbine installation in Puerto Rico is designed to harness natural wind energy to help power Bacardi’s top…
Bacardi History

Bacardi History

Chip Dykstra digs into the troubled past of rum giant Ron Bacardi, their move from Cuba and how they became…
The Hummingbird

The Hummingbird

Bacardi releases The Hummingbird, the second “short film” in their True Originals series.   This string of ads is produced…