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Tag Archives: Business

Tiare Scores New Rum Gig

Tiare Scores New Rum Gig

Rational Spirits of Charleston, SC hires Helena Tiare Olsen as Brand Ambassador for their developing rum brand. ___________________________________ Rational Spirits,…
Discover The Black Gold

Discover The Black Gold

Chris Blackwell talks about the path that led him from producing reggae to developing hotels to making rum.
Bacardi Buys Banks

Bacardi Buys Banks

Bacardi has expanded its portfolio of super-premium rums with the acquisition of Banks Rum. The award-winning Banks portfolio includes Banks…
History of Cuba Libre

History of Cuba Libre

Bacardi’s latest TV spot explores the possible origins of the Cuba Libre cocktail. ¬†Have you seen it?
New Partnership for Ron de Jeremy

New Partnership for Ron de Jeremy

International Spirits and Ron de Jeremy join forces to accelerate growth of their premium rum brand. __________________________________ One Eyed Spirits,…
Unquestionably Don Q

Unquestionably Don Q

Get a peek at Don Q’s new look in their most recent TV spot entitled Unquestionable. ¬†Enjoy!
Appleton Media

Appleton Media

Appleton Estate releases the first viral video of their From Jamaica With Love campaign. Check it out.
From Jamaica with Love

From Jamaica with Love

Appleton Estate Rum rolls out a slick new marketing campaign called From Jamaica with Love. _________________________________ Marking Jamaican Independence Day…
Film by Sailor Jerry

Film by Sailor Jerry

Part edgy music video, part hipster film, check out Sailor Jerry’s latest viral tv spot.
Green Bacardi

Green Bacardi

Bacardi inspires visitors with green technology and continued passion for the environment. _______________________________ Bacardi continues to generate energy with power…