Captain Morgan unveils its new ad campaign “To Life, Love and Loot.” Academy Award-winning director Tom Hooper helps showcase a new side of the brand. ___________________________________________________ The Captain Runs New Ad Campaign For the first time in Captain Morgan’s nearly 60-year history, the brand has launched a new advertising campaign that takes its inspiration from the [...]
Bravo to Bacardi UK for scoring the coveted Carbon Trust Standard certification for their ongoing commitment to reducing their carbon footprint. _____________________________________________________ Bacadi has announced that its United Kingdom operations have been awarded the Carbon Trust Standard after taking action to measure, manage and reduce its carbon footprint by nearly 13 percent over three years. [...]
Bundaberg Five, the new white rum from the iconic Australian rum brand, rolls to the market with the help of a hilarious Leo Burnett produced TV spot. ________________________________________________ Clear Character Bundaberg shocked the tv world a year ago with a string of bizarre ads that featured golfers and exploding alligators. Well, they’re back with another [...]
Combining live music, social media and rum cocktails, the Bacardi “Best Shared Live” campaign takes off in an interesting direction this summer. ________________________________________ Bacardi Best Shared Live Taking the “BACARDI Together” campaign to new heights, the “Best Shared Live” program creates opportunities designed to bring people together to celebrate live music, friends and rum cocktails. [...]
The bottle and labeling of Angostura 1919 and 1824 get a serious makeover. The new look packaging will roll out in the fourth quarter of 2011. ________________________________________ ANGOSTURA UNVEILS NEW PACKAGING FOR 1919 AND 1824 Angostura has unveiled their new super premium repackaging for Angostura 1919 and Angostura 1824 at this year’s Vinexpo. Both premium rums [...]
Havana Club Rum announces lofty sales goals for 2011 and develops a plan to protect their image and reputation worldwide. ________________________________________ Cuba hopes to sell four million cases of Havana Club Rum globally in 2011. Their sales goals come in spite of a recent decision by the U.S. Federal Court of Appeals to not reevaluate [...]
After only two years in business, Drum Circle Distilling in Sarasota, Florida is winning awards for their line of handcrafted rums. ________________________________________ Click here for the full article.
10 Cane Rum is back with a more user-friendly bottle and talk of a reformulated product. Here’s a peek at their new look. _________________________________________ Click here for the full article.
Rums of Puerto Rico makes a splash at the Miami Rum Renaissance Festival with an array of cane spirits and new marketing campaign. ___________________________________ Island’s Quality Rums Remind Miami that Puerto Rico Does it Better As part of its sponsorship of the Miami Rum Renaissance Festival, Rums of Puerto Rico, the umbrella marketing organization for [...]
Captain Morgan enlists an Academy Award-winning Director for their new advertising campaign that uncovers the storied history of the privateer. _______________________________________ Academy Award-winning director Tom Hooper joined Captain Morgan aboard a 17th Century replica of the Galleon Andalucia in an undisclosed tropical location last week to film a new campaign for the rum brand. Set in [...]
Diageo has announced their intention to take on Bacardi to become the number one rum company in the world by 2015. _________________________________________ Click here for the full article.
Seven Fathoms Rum recently signed a deal with Florida-based importer Luxe Vintages to sell the ocean floor-aged spirit online and in 30 different states. _________________________________ Click here for the full article.
Pernod Ricard and Havana Club International appear encouraged by the dissenting opinion of the DC Circut Court regarding their ongoing trademark case. ________________________________ HC Trademark Battle Continues Today, the United States Court of Appeals for the District of Columbia Circuit issued a 2-to-1 ruling in a controversial decision stripping Cubaexport of its United States rights [...]
New Zealand-based Stolen Rum scores a big distribution deal with Beam Global and readies for a worldwide roll out of their line of spirits. ____________________________________________________ Stolen Rum takes on the Big Guys A boutique one-year-old Kiwi rum brand is taking on the biggest names in spirits after striking a deal with distribution giant Beam Global. Born in the [...]
The Kraken is the fastest growing rum brand in the US and their off-beat method of marketing has gained much notoriety. Here’s their most recent piece. _______________________________________________ Kraken’s Perfect Promo Pack The team behind The Kraken Black Spiced Rum must have decided early on to put as much effort into building an image as producing [...]
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