Tag Archives: Business

Sailor Jerry Revamp

Sailor Jerry Revamp

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Research shows that consumers are looking for a spiced rum that is “less sweet” and Sailor Jerry accommodates with a full blown formula change.

HC Dispute Presses On

HC Dispute Presses On

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The case between Bacardi and Pernod Ricard over the rights to the Havana Club trademark continued this week before the House Judiciary Committee.

Rum Tax Amendment

Rum Tax Amendment

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The rum drama between the USVI and Puerto Rico continues.  USVI Gov. deJongh responds to an amendment that would send excise tax dollars to PR.

FOR IMMEDIATE RELEASE
SEN. LEMIEUX AMENDMENT IGNORES ALL FEDERAL PRECEDENT,
WOULD DESTROY ECONOMY OF U.S. VIRGIN ISLANDS
LeMieux Proposal Transfers U.S. Virgin Islands’ Revenue
to Puerto Rico Government
Statement from John P. deJongh, Jr., Governor, [...]

Malibu Wins TM Case

Malibu Wins TM Case

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A U.S. Federal Court has ordered a halt to the sale and production of a line of fruit-flavored rums whose bottles were alleged to be “confusingly similar” to Malibu Rum.

Best Souvenir

Best Souvenir

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Porthole Cruise Magazine deems Tortuga Rum Cakes the “Best Cruise Souvenir” for the sixth consecutive year. The popular cakes are the Cayman Islands’ top export.

Lemon Hart Acquisition

Lemon Hart Acquisition

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“Mosaiq Inc. announced today that it has acquired the global rights to the Lemon Hart Rum brand from Pernod Ricard.”  Good news for tiki fans?  Let’s hope!

Most Awarded Rum

Most Awarded Rum

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Bacardi Reserva Limitada was awarded Master status at the 2009 Spirits Masters ceremony solidifying their title of “the world’s most awarded rum.”

Bilgemunky on The Kraken

Bilgemunky on The Kraken

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Bilgemunky is so impressed with the packaging and imagery behind The Kraken Black Spiced that he declares it the best rum he “ain’t ever tasted.”

Hoochery vs. Big Boys

Hoochery vs. Big Boys

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Western Australia’s only  rum distillery is having distribution problems.  It seems the big, corporate spirits companies can dictate who gets shelf space.

Maui Refill

Maui Refill

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Haleakala Distillers in Maui has introduced a refillable bottle for their Dark Rum….value and environmental responsibility all in the same move.  Bravo!

Spirits Entrepreneurs

Spirits Entrepreneurs

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Read about the South Florida spirits industry and how smaller outfits like Ron Atlantico are making inroads with quality product and scrutiny of every detail.

Cruzan Denies Ugly History

Cruzan Denies Ugly History

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The producers of Cruzan Rum are maintaining that slavery was not an integral part of the “development of their corporations.” Others dispute this claim.

Power Outage @ Santa Teresa

Power Outage @ Santa Teresa

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Problems with a reliable power source at Hacienda Santa Teresa in Venezuela complicate rum production and blame goes directly to the top.

The Samurai

The Samurai

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Check out this beautifully shot viral from the folks at Bacardi.  This is the first piece in a short series of ads produced by Think Espionage.

Billion Dollar Deal

Billion Dollar Deal

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“The U.S. Virgin Islands is ponying up a whopping $3.7 billion in incentives to bankroll big expansions by Fortune Brands and Diageo.”  SiteSelection.com