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Tiare Scores New Rum Gig
Rational Spirits of Charleston, SC hires Helena Tiare Olsen as Brand Ambassador for their developing rum brand. ___________________________________ Rational Spirits,…
Discover The Black Gold
Chris Blackwell talks about the path that led him from producing reggae to developing hotels to making rum.
Bacardi Buys Banks
Bacardi has expanded its portfolio of super-premium rums with the acquisition of Banks Rum. The award-winning Banks portfolio includes Banks…
History of Cuba Libre
Bacardi’s latest TV spot explores the possible origins of the Cuba Libre cocktail. Have you seen it?
New Partnership for Ron de Jeremy
International Spirits and Ron de Jeremy join forces to accelerate growth of their premium rum brand. __________________________________ One Eyed Spirits,…
Unquestionably Don Q
Get a peek at Don Q’s new look in their most recent TV spot entitled Unquestionable. Enjoy!
Appleton Estate releases the first viral video of their From Jamaica With Love campaign. Check it out.
From Jamaica with Love
Appleton Estate Rum rolls out a slick new marketing campaign called From Jamaica with Love. _________________________________ Marking Jamaican Independence Day…
Film by Sailor Jerry
Part edgy music video, part hipster film, check out Sailor Jerry’s latest viral tv spot.
Bacardi inspires visitors with green technology and continued passion for the environment. _______________________________ Bacardi continues to generate energy with power…
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