The Kraken Black Spiced Rum, the fastest growing rum brand in the United States, makes a serious marketing investment with their latest ad campaign. _________________________________________________ The Kraken Released Upon the Nation $7 Million National Television buy for the nation’s fastest growing Rum brand. . Premium spirits producer Proximo announced today the launch of a new, [...]
Rums of Puerto Rico kicks off their “Just Think Puerto Rican Rum” campaign in New York to remind consumers of the tradition and quality of their product line. ____________________________________________________ If you’ve got it, flaunt it! As part of the government of Puerto Rico’s efforts to remind the audience that Puerto Rico does it better and [...]
As One Eyed Spirits prepares to launch the new rum from adult film star, Ron Jeremy, they cut a TV ad with all the skin and innuendo that you would expect. ____________________________________________________ Ron de Jeremy Preps for Launch The liquorati was abuzz last month after the press release dropped announcing Ron Jeremy’s new rum. Reactions [...]
The new media campaign from Angostura Rum stirs a bit of controversy by poking fun at kilt wearing Scots. Click here for the full article.
Puerto Rico has reached an agreement to ensure that production of Bacardi rum will continue on the island for the next 20 years, officials said Friday. _____________________________ Click here for the full article.
Spain’s Supreme Court Thursday ruled in favor of Pernod Ricard in a long-running dispute with rival Bacardi over the rights to the trademark Havana Club. _______________________________ Click here for the full article.
The rum battle between the US Virgin Islands and Puerto Rico continues to get ugly. The Washington Times has all the latest. Click here for the full story.
The “Nothing Compares to Havana” campaign continues with two new and simply elegant videos from Havana Club. Check them out right here. _______________________________________________ Tagline: Nothing Compares to Havana Ad agency: M&C Saatchi GAD Advertiser: Havana Club International Director: Harmony Korine Havana Club continues to sell the culture and traditions of Cuba as well as rum in [...]
Industry analysts say that unusually cold weather in India has severely impacted liquor consumption. Beer and wine sales are down, but rum drinking has surged. Click here for details.
Captain Morgan rolls out their latest “Got What it Takes to be a Captain?” TV spots with two commercials entitled Gone 1 & 2. Check them out. _____________________________________________ Tagline: Gone Ad Agency: Grey Canada Advertiser: Diageo Brand: Captain Morgan The Captain Morgan Spiced Rum brand has long been associated with humorous television commercials and print [...]
Havana Club Rum continues their “Nothing Compares to Havana” campaign with 4 more bizarre TV spots. This batch may be even more interesting than the first. ___________________________________________________ Tagline: Nothing Compares to HavanaAd agency: M&C Saatchi GADAdvertiser: Pernod RicardBrand: Havana Club Havana Club is once again abandoning the “late night salsa club” theme that their commercials [...]
Bundaberg Rum ruffles a few feathers with their latest television commercial. See how they follow up on the matter with not one, but two “apology” adverts. ________________________________________________________ Bundy Rum launched a campaign last month entitled “Favorable Lie.” The TV commercial, which shows a golfer’s uneasy encounter with a giant crocodile, was a huge hit and [...]
New Zealand-based Stolen Rum has been gaining major respect since their launch in February. Learn about their product and business plans from NZ Herald. Click here for the full story.
KRB Bottling in Kingston, Jamaica has been quietly producing Port Royal Rum for years, but a facility expansion in 2011 could see big changes for the brand. Jamaica Gleaner has the details.
In an attempt to expand the size of their 25-29 year old customer base, Jacksonville, Florida’s Seven Tiki Rum throws major sponsorship dollars behind pro surfing. Click here for details.
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