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Tag Archives: Business

Bundy: Rum It Is

Bundy: Rum It Is

Original History, Original Rum: The creative team at Leo Burnett strikes again with another amusing ad for Bundaberg Rum.  Check…
Campari Acquires Appleton

Campari Acquires Appleton

Campari acquires a controlling stake in Lascelles deMercado, becoming a key player in the rum category with the Appleton, Wray…
Fun with Bundy

Fun with Bundy

As Smooth As Life Is Rough: Long known for strong rum and clever marketing campaigns, Bundaberg releases one of their…
To Life, Love and Loot

To Life, Love and Loot

Captain Morgan unveils its new ad campaign “To Life, Love and Loot.” Academy Award-winning director Tom Hooper helps showcase a new…
Bacardi Goes Green

Bacardi Goes Green

Bravo to Bacardi UK for scoring the coveted Carbon Trust Standard certification for their ongoing commitment to reducing their carbon…
Bundy Five on TV

Bundy Five on TV

Bundaberg Five, the new white rum from the iconic Australian rum brand, rolls to the market with the help of…
Bacardi LIVE

Bacardi LIVE

Combining live music, social media and rum cocktails, the Bacardi “Best Shared Live” campaign takes off in an interesting direction…
New Look For Angostura

New Look For Angostura

The bottle and labeling of Angostura 1919 and 1824 get a serious makeover.  The new look packaging will roll out…
Havana Club Makes Push

Havana Club Makes Push

Havana Club Rum announces lofty sales goals for 2011 and develops a plan to protect their image and reputation worldwide.…
Drum Circle Gains Momentum

Drum Circle Gains Momentum

After only two years in business, Drum Circle Distilling in Sarasota, Florida is winning awards for their line of handcrafted…