Cane farming is big business in Hawaii, but until recently rum producers had not taken advantage of this local crop. The Weekly reviews 3 new distilleries. Click here for the full story.
RumConnection.com
Industry news, rum reviews, and other distractions…
Tag Archives: Business
Mount Gay’s New Look
2Mount Gay Eclipse and Eclipse Silver get a new look with an updated label and sleek new bottle design just in time for their 100th anniversary. Nicely done. Click here for the full story.
Tanduay Marketing
2Tanduay Rhum steps up their latest marketing campaign with an edgy television commercial that could be straight out of Hollywood. Check it out. . . . . . . . . . . .
El Dorado in Jamaica
2Demerara Distillers Limited signs a deal to supply its El Dorado line of rums to all of the Sandals Resort facilities in Jamaica. Click here for the details.
Made in Guam
0Guam may not be known as a hot market for rum, but that’s not stopping Valentino Perez, owner of the island’s first and only distillery. Click here for details.
Malibu Flash Mob
2A flash mob video in New York’s City Hall Park sponsored by Malibu Rum continues to go viral with nearly 100,000 views on You Tube. ________________________________________________ . . . . . . . Who says that brand marketing has to be expensive? Malibu Rum is getting its money’s worth out of this choreographed dance party [...]
Cockspur Shake-up
1West Indies Rum Distillery, producer of Cockspur Rum, hires experienced team to build the 125-year-old brand’s presence in the US. The Pride of Barbados Set to Strut its Stuff in America Barbados (PRWEB) July 12, 2010 The West Indies Rum Distillery, the historic beachside facility which is the home of Cockspur Rum, has announced major [...]
$400m Rum Tax
0(Bloomberg) — The USVI will use the proceeds of a $400m bond sale backed by rum taxes to plug a budget gap following the biggest tourism slump in a decade. Click here for the story from Bloomberg News.
Power of Tanduay
10It may come as a surprise to some that Tanduay is the second most popular brand of rum in the world. Quality and brand loyalty can be attributed to their success. _____________________________________________ Power of Tanduay by Mike Streeter Just when you think you’ve been keeping up with all the latest trends in the rum industry, [...]
UK Rum Sales Up
1From the Morning Advertiser – “Sales of golden and dark rum are booming, thanks to its mixibility, and it’s not just for fancy cocktail bars, says Nigel Huddleston.” Click here to read the full article.
Mile High Mojitos
0Continental Airlines announced today that they will introduce three specialty cocktails (including a Mojito) on domestic and international flights. Continental Airlines Introduces Specialty Cocktails HOUSTON, June 30 /PRNewswire-FirstCall/ – Continental Airlines today announced that it will introduce specialty cocktails on board flights beginning July 1. The specialty beverages include Stirrings® Mojito, Stirrings® Pomegranate Martini, and Red Bull® Energy Drink. “We [...]
USVI Distillery Progress
0The Diageo distillery being constructed on St. Croix is nearing completion. It will have the capacity to produce 20 million gallons of Captain Morgan annually. Diageo U.S. Virgin Islands Rum Distillery Nears Completion ST. CROIX, U.S. Virgin Islands, June 24 — Diageo USVI, the Virgin Islands‘ newest rum distiller, announced today that construction of its rum distillery and [...]
DC Rum Wars
0“It’s the preferred drink of Caribbean tourists and pirates alike, and now it’s at the heart of a nasty political dispute: The rum wars have come to DC.” Washington Post has the details.
Malibu Design
0Malibu releases 2 limited edition bottles by Happy Mess design studio. Availability will be through clubs and bars starting in June followed by a wider release in July. Check out the design at Mail Movement.
Barbados Rum Doing Well
0Caribbean Net News – “The local rum industry continues to reap significant dividends for Barbados, by recording more than $458 million in export sales last year.” Click here to read the full story.
