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Tag Archives: Business

Diageo Takes on Bacardi

Diageo Takes on Bacardi

Diageo has announced their intention to take on Bacardi to become the number one rum company in the world by…
Seven Fathoms Expands

Seven Fathoms Expands

Seven Fathoms Rum recently signed a deal with Florida-based importer Luxe Vintages to sell the ocean floor-aged spirit online and…
Havana Club TM Battle

Havana Club TM Battle

Pernod Ricard and Havana Club International appear encouraged by the dissenting opinion of the DC Circut Court regarding their ongoing…
Stolen Goes Global

Stolen Goes Global

New Zealand-based Stolen Rum scores a big distribution deal with Beam Global and readies for a worldwide roll out of…
The Kraken: Masters of Marketing

The Kraken: Masters of Marketing

The Kraken is the fastest growing rum brand in the US and their off-beat method of marketing has gained much…
Kraken TV

Kraken TV

The Kraken Black Spiced Rum, the fastest growing rum brand in the United States, makes a serious marketing investment with…
Just Think Puerto Rico

Just Think Puerto Rico

Rums of Puerto Rico kicks off their “Just Think Puerto Rican Rum” campaign in New York to remind consumers of…
Ron de Jeremy Media

Ron de Jeremy Media

As One Eyed Spirits prepares to launch the new rum from adult film star, Ron Jeremy, they cut a TV…
Angostura Advert

Angostura Advert

The new media campaign from Angostura Rum stirs a bit of controversy by poking fun at kilt wearing Scots. Click…
Bacardi Deal

Bacardi Deal

Puerto Rico has reached an agreement to ensure that production of Bacardi rum will continue on the island for the…