Worthy Park Estate rolls out a new marketing campaign, plans a US launch and spends big to gain a piece of the overproof rum market. Click here for details.
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Industry news, rum reviews, and other distractions…
Tag Archives: Business
Tortuga Sales Slow
0Tortuga Rum Company is feeling the pinch of the economic downturn. Their sales are off by more than 30% and the slowdown has resulted in staff lay offs. Click here for the full story.
Spirits of Cape Ann
0Ryan & Wood Distilleries bring the first (legal) spirits back to Gloucester, Mass. since Prohibition. Their Folly Cove Rum is soon to be released. Get the scoop here.
MUSEU EFEMERO
1Pampero Rum developed an unusual marketing strategy for their launch in Portugal – create an online art museum and generate buzz through artists. Click here for details.
Sip Up!
0In an attempt to gain the respect (and business) of neat-drinkers, Appleton Rum plans to spend $8 million this summer on their “Sip Up” marketing campaign. Get the details here.
Ron Santiago Expansion
2Ron Santiago is set to expand distribution to Spain and beyond. The popular Cuban rum brand will roll out its entire premium line in June. Caribbean Net has the story.
Appleton Ads
0Appleton Estate Reserve whips up a cool new batch of print ads. Suddenly I’m feeling thiiirrrrssttyyy….. Check ‘em out here.
Lamb’s Turns 160
0Lamb’s Navy Rum celebrates 160 years in business and pays tribute to Navy veterans and the obscure language they created on the high seas. Check out the full story.
Bacardi Restructure
0Bacardi makes 77 job cuts at their flagship distillery as they move forward with a corporate restructure. Some bottling will move to the mainland US and UK. Get more details here.
Diageo Celebrates Earth Day
0Liquor giant, Diageo, celebrates Earth Day by announcing its commitment to several environmental initiatives across North America. Get the details here.
Golden Ganja Rum
0Whether it’s liquor, clothing or office supplies, hemp products are everywhere…..including rum. If anyone has tried Golden Ganja Rum, please send us your thoughts! Click here to read the full article.
Diageo’s Push for India
0Liquor giant, Diageo, seeks a bigger piece of the pie in India and launches the Zacapa line along with Ketel One and Don Julio to get it. Click here for the full story.
Celebration Among Top Brands
0After a 25% sales surge in 2008, Celebration Rum becomes one of the world’s top three rum brands. Captain Morgan falls to fourth place. Click here for more details.
E8
0Master barman, Jeffrey Morgenthaler, sits down with Andreas Redlefsen to get the skinny on St. Lucia’s finest, Elements 8 Rum. Read the entire article on Jeff’s blog.
Alcohol Recession-Proof
0Don’t worry, it appears that the overall liquor industry is recession proof. Kilo Kai is having one hell of a year with record sales and expansion. Read the entire article here.
