When Cruzan Rum decided to redesign their packaging, they wanted a look that would tell a story of tradition, family dedication and Caribbean culture. I’m feeling it! Click here to check it out.
RumConnection.com
Industry news, rum reviews, and other distractions…
Tag Archives: Business
Rum As A Weapon
0The guys down at Old New Orleans reveal the best weapon for fighting ninjas. Apparently it’s their Amber Rum. Who knew? Read about it on their blog.
Follow Da Rum
0Matusalem debuts a series of television ads featuring Fidel Castro, rum and sharks. “Fighting equality since 1872, expelled from Cuba in 1959.” Brilliant! Watch it here.
One Million Cases of Appleton
0Lawrence Duprey, the new Chairman at Appleton and Wray & Nephew, sees opportunity for worldwide growth for both brands. Click here for the story.
Brugal’s Maxxium Exclusive
0Brugal cuts an exclusive deal with Maxxium Global, one of the UK’s largest duty free outfits. Anejo Reserva and Extra Viejo are offered up with a sharp new look. Click here for details.
Cachaca For Sale?
2Cabana Cachaca is well known for their provocative marketing material, but they’ve turned up the heat even further with their latest round of ads. Check ‘em out here.
The State of Rum
0Drink Dogma takes a very realistic look at rum and how bar and nightclub trends may keep the general public from discovering the industry’s best. Click here for details.
Seriously Funny
0Malibu Rum has a new line of hilarious television spots out for the Fall/Winter ad season. Check the entire series out here.
Railean Distillery Survives Ike
1San Leon, TX took a direct hit from Hurricane Ike, but the good folks at Railean Distillery only suffered minor damage from the category 4 storm. Click here for details.
Cohiba Rum No More
0By Ken Ritter – ASSOCIATED PRESS – A federal court has ordered a Nevada businessman to stop using the “Cohiba” name on cigars and rum…. Click here for the full story.
