Blue Chair Media

The first ad for Kenny Chesney’s Blue Chair Bay Rum hits the airwaves.  Let us know what you think.

 

 

Atlantico Platinum Hit

Atlantico Rum signs on as the official sponsor of the Billboard Music Awards and marks the occasion with a new drink called the Platinum Hit.

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Atlantico Rum and its partner and Latin crossover sensation Enrique Iglesias, announced that they have signed on as the official rum sponsor of this year’s Billboard Latin Music Conference & Awards.

To mark the occasion, Atlantico will present the ATLANTICO Platinum Hit, its signature cocktail especially created to commemorate the music industry’s annual event.  All attendees will have the opportunity to enjoy the unique cocktail.    

“I am excited to bring Atlantico Rum to this year’s Billboard Latin Music Conference & Awards Presented by State Farm and share it with so many of my colleagues,” said Enrique Iglesias.  “I have always been drawn to the culture and sophistication of the Caribbean, and this is an excellent way to share that flavor and lifestyle with others.”

The Billboard Latin Music Conference & Awards will take place on April 23-26, 2012 in Miami.  The awards show will be broadcast live by Telemundo on April 26, 2012.

Atlantico has quickly created a name for itself since entering the market in 2008 by winning many prestigious awards and have cast the spirit as the super-premium rum.  Atlantico continues to raise the bar on superiority by becoming the official rum sponsor at this year’s nationally acclaimed Latin Billboard Music Conference & Awards.

Recipe for the ATLANTICO Platinum Hit:

1-3/4 oz ATLANTICO Platino
1/4 oz fresh lime juice
1/4 oz Orange Liqueur
1 dash bitters (Angostura)
Top with Ginger Beer or ginger ale
Garnish with Lime &/or Orange wheel

Be sure to mix one up and let us know what you think.

Cheers!

Rum meets R&B

Malibu and R&B music star Ne-Yo are set to take the drinking experience to a RED HOT new level with the launch of Malibu Red.

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Malibu announces a long-term partnership with chart-topping R&B singer and songwriter, film and television actor, Ne-Yo, to unveil Malibu Red, a groundbreaking new product innovation to appear on shelves in early 2012. A blend of smooth coconut rum and fiery silver tequila, Malibu Red will inspire taste buds worldwide and allow consumers, bartenders and the spirits industry at large to rethink the rum category – and brand partnerships.

As the creative force of Malibu Red, Ne-Yo has been working closely with the brand to create an experience that weaves a narrative around the smooth taste of Malibu fused together with the fiery spark of tequila. The story of Malibu Red will unfold through exclusive music, performances, video and digital conversations. To wit, Ne-Yo has been instrumental in how Malibu Red will be introduced to the world, and his unique imprint will be evident once the story unfolds.

“From music to film and everything in between, Malibu and I have been working behind-the-scenes to create a rich experience for Malibu Red that allows me to naturally bring my story telling, acting, singing and dancing to the table,” Ne-Yo said. “Beginning with its smooth and fiery flavor fusion, through branded content, we will bring Malibu Red to life in a way that invites consumers to be creatively inspired by what is possible when you’re out with friends, ready for that night you’ll never forget.”

All summer long, when Malibu wasn’t infusing its laid back vibe into beaches and pool parties around the globe, the world’s favorite Caribbean rum with natural coconut flavor was with Ne-Yo working on Malibu Red. What resulted was a 70-proof blend of smooth Caribbean coconut rum and fiery silver tequila that will continue to expand Malibu usage year-round and into new occasions. The silver and red bottle, while still remaining loyal to its hero product, has a sophisticated, premium look – designed in conjunction with “The Gentleman” himself.

“Malibu Red is not just another celebrity-endorsed product,” Ian Crystal, Global Marketing Director, Malibu, said. “Turning the term partnership on its head, Ne-Yo has really served as the Creative Director of Malibu Red from beginning to end – lending his ‘smooth’ talents and creative vision to create a product experience — from flavor to film — that will push boundaries in the spirits category.”

Malibu Red is set to launch in March 2012, and will be supported by one of the brand’s largest global marketing initiatives – featuring TV, print, online and OOH advertising, digital and exclusive multi-media content, public relations, events, on- and off-premise sampling, point-of-sale merchandise and more. Available both in the on-premise and off-premise, Malibu Red will retail at a premium to Malibu, as it is designated to take the Malibu drinking occasion into nightclubs and high energy accounts.

Among the content to look forward to, Malibu and Ne-Yo completed a commercial shoot in Spain that will provide a variety of brand assets – from videos and short films to behind-the-scenes images. The shoot charts Ne-Yo’s creative interpretation of the product and its development. To round out the entertainment element of the campaign, Malibu Red will also be sponsoring Ne-Yo’s concert tour in 2012.

Atlantico Goes Pop

International pop music superstar, Enrique Iglesias, announces a new partnership with Atlantico Rum after years of being a devotee of the brand.

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Multi-platinum recording artist Enrique Iglesias is partnering with Miami-based Atlantico Rum. “I was introduced to Atlantico by friends in Miami, quickly became a fan, and followed its development over the last couple of years,” says Iglesias. “I was recently introduced to its co-founders, Brandon Lieb and Aleco Azqueta, and was immediately drawn to their entrepreneurial spirit and passion for developing a world-class product. I am now delighted to be a partner in this top-quality rum.”

Launched in October 2008, Atlantico Rum quickly established itself in the super-premium rum segment by winning several awards, including Best Solera Rum at the 2010 UK Rumfest, the world’s largest rum festival and competition. Currently available in the Dominican Republic, El Salvador, England, France, and the Czech Republic, as well as in Florida, New York, California, Ohio, Washington D.C., Maryland, and Tennessee, Atlantico is poised for continued domestic and international expansion in 2011. “We are thrilled to have Enrique as our partner. His hard work and determination to succeed are characteristics we share, and we look forward to growing Atlantico together,” says Lieb.  

The 2nd largest spirit category by volume in the U.S., rum’s growth continues to outpace that of other categories. “What’s even more promising is that while people have known and enjoyed quality scotches, Cognacs, and bourbons for some time, they are just now starting to learn about and appreciate hand-crafted rums,” says Azqueta. “Not to mention that rum is a sexy category,” adds Iglesias. “It’s all about escape: the islands, sun, sand, water, relaxation. With Atlantico Rum’s quality, there’s an added classic Caribbean sophistication that I really relate to.”  

Martha’s Cocktail App

Cocktail apps are everywhere!!  To prove it, Martha Stewart gets in on the fun with an app that will help plan your next party and get all of your guests drunk.  Check it out.

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The Martha Stewart Cocktail App

Technology has helped the home bartender immensely over the last few years.  You can learn to stock a bar, mix a drink and buy premium liquor directly from your lap top.  Cocktail Apps for smart phones have taken off in a big way and make it convenient to keep all of your favorite drink manuals right in your pocket.  Check out iTunes, they’ve got a few hundred of them.  We were a bit surprised, however, when one of our self-proclaimed ‘computer geek’ readers suggested that we look into a new cocktail app that is being offered by none other than Martha Stewart.  That’s right, Martha has a cocktail app!  One that will teach you how to make a variety of classic cocktails, whip up some nice party snacks and even give you the ability to share all the fun on social media.  Here’s what Martha’s handlers are saying:

 Martha Stewart Living announced today that the Martha Stewart Cocktails App for iPad is now available on the App Store. Designed specifically for iPad, the app provides recipes for cocktails and  bar food that are perfect for entertaining. Mix, stir, and blend a variety of drinks with all the necessary inspiration, information, tools, and functionality right at your fingertips. The Martha Stewart Cocktails App features 100 cocktail recipes and 25 easy-to-prepare complementary bar snacks that can be purchased in five themed bundles. In addition, the app includes “how-to” videos, bar stocking essentials, and techniques. Users can also click to buy barware essentials from the Martha Stewart Collection at Macy’s such as shakers, strainers and more. The app combines the trusted recipes and “how-to” expertise that are signatures of the Martha Stewart brand with the high design, cutting-edge functionality, and innovation that have distinguished Callaway’s digital media offerings, including the best-selling Martha Stewart Makes Cookies App.

“The Martha Stewart Cocktails App is perfect for nearly anyone who enjoys entertaining and hosting friends. Our inspiring, easy-to-follow cocktail recipes are accompanied by delicious snack ideas that, together, will make any gathering special and fun. The only challenge will be choosing which cocktail to make, though our roulette-style recipe finder will help narrow the options. We’re especially happy to be introducing our innovative new app just in time for summer parties!” said Martha Stewart, Founder of MSLO. “I couldn’t ask for a finer partner than MSLO,” says Callaway Digital Arts Chief Executive Officer Nicholas Callaway. “Their stunning visual and editorial aesthetic is a perfect match for CDA’s design and digital prowess. Martha Stewart Cocktails™ is truly the toast of the App Store and looks incredible on iPad!” The Martha Stewart Cocktails™ App features:

  • Five themed bundles of 20 cocktail recipes and five bar snack recipes including:
  • Martha’s Classics (Bloody Mary, Artichoke-Parmesan Crostini)
  • Regional Favorites (Mint Julep, Cheese Ball)
  • Summer Coolers (Plum and Pineapple Sangria, Chili-Dusted Fruit)
  • Cutting-Edge Cocktails (Violet-Prosecco Cocktail, Roasted Spiced Chickpeas)
  • Mocktails (Cucumber Limeade, Garlic and Chive Dip)
  • A virtual bar that allows users to swipe through the app’s recipes
  • A roulette-style recipe finder that lets users search by drink style and liquor type
  • “How-to” videos and photos, a unit converter, and space to add your own notes
  • Extensive tips on cocktail preparation and stocking the bar, as well as fascinating tidbits and fun facts about the cocktails themselves
  • A place to collect your favorite cocktails
  • Ability to share favorite cocktails via e-mail, Facebook, or Twitter
  • Ability to click to buy barware essentials from the Martha Stewart Collection at Macy’s

The Martha Stewart Cocktails App is available for $0.99 from the Itunes App Store on the iPad.  The introductory bundle comes with “Martha’s Classics,” which includes 20 of her classic cocktail recipes and five classic bar snack recipes.  Additional themed bundles including Regional Favorites, Summer Coolers, Cutting-Edge Cocktails and Mocktails are available for $0.99 each through In-App Purchase.    

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If you decide to buy Martha’s cocktail app, send us a line and let us know what you think!