Following a recent U.S. Court of Appeals ruling, the ongoing trademark battle between Bacardi and Havana Club Rum may be coming to an end….let’s hope. ____________________________________________________ The U.S. Court of Appeals for the Third Circuit ruled unanimously last week for Bacardi in connection with their packaging and marketing of HAVANA CLUB rum in the United [...]
To bring light to Cuba’s “lively, sultry cultural scene” Havana Club co-finances a film called “7 Days in Havana.” Benicio del Toro is one of the directors. _________________________________________________ Get the full story at Ad Age.
Havana Club Rum announces lofty sales goals for 2011 and develops a plan to protect their image and reputation worldwide. ________________________________________ Cuba hopes to sell four million cases of Havana Club Rum globally in 2011. Their sales goals come in spite of a recent decision by the U.S. Federal Court of Appeals to not reevaluate [...]
Sales of Cuba’s flagship rum, Havana Club, rose fifteen percent last year as the brand rebounded from a sluggish 2009. ___________________________________________ Havana Club International, formed in 1993 as a partnership between Cuba’s state-run rum monopoly and French wine and spirits maker Pernod Ricard SA, posted sales of 3.8 million cases in 2010, Cuba Ron SA [...]
Pernod Ricard and Havana Club International appear encouraged by the dissenting opinion of the DC Circut Court regarding their ongoing trademark case. ________________________________ HC Trademark Battle Continues Today, the United States Court of Appeals for the District of Columbia Circuit issued a 2-to-1 ruling in a controversial decision stripping Cubaexport of its United States rights [...]
Travelers passing through T3 and T5 in London’s Heathrow Airport were treated to rum cocktails and salsa music as part of the latest Havana Club promo. Click here for details.
Havana Club introduces Master’s Choice to consumers in France and Canada. The new blend is bottled at 45 percent and claims a rich, bold flavor profile. ACN has all the details.
Havana Club rolls out a new series of TV commercials for their “Nothing Compares to Havana” campaign. Funny, you never see a bottle of rum in these ads. ___________________________________________________ Tagline: Nothing Compares to Havana Ad agency: M&C Saatchi GAD Advertiser: Pernod Ricard Brand: Havana Club Exiting the “late night salsa club” theme that Havana Club [...]
With brand popularity and sales up in Spain and Italy, Havana Club seeks to capture more of the market in Chile and France with stronger distribution. Get more details here.
The case between Bacardi and Pernod Ricard over the rights to the Havana Club trademark continued this week before the House Judiciary Committee. Law.com has the goods on this one.
The duty free shops of Istanbul’s international airport will be the next outlet for Maximo Ron Extra Viejo, a super-premium offering from Havana Club. Get the details at Drinksint.com
Havana Club’s master distiller explains his passion for rum, its impact on Cuban culture and why HC is among the best in the industry. Read the entire Guardian article here.
Havana Club launches a Twitter treasure hunt. The grand prize is two VIP tickets to Gilles Peterson’s album launch in Paris. Start the hunt!
Havana Club has loaded up their new “El culto a la Vida” website with beautiful imagery and info promoting their spirits and Cuban heritage. Well done! See the changes at the new HC site.
The growing market for “Cuban inspired” items in the US keeps non-Cuban rum and cigar makers busy filling orders. Click here for the details.
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