Havana Club rolls out a new series of TV commercials for their “Nothing Compares to Havana” campaign. Funny, you never see a bottle of rum in these ads.
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Tagline: Nothing Compares to Havana
Ad agency: M&C Saatchi GAD
Advertiser: Pernod Ricard
Brand: Havana Club
Exiting the “late night salsa club” theme that Havana Club commercials are known for, the [...]
With brand popularity and sales up in Spain and Italy, Havana Club seeks to capture more of the market in Chile and France with stronger distribution.
Get more details here.
The case between Bacardi and Pernod Ricard over the rights to the Havana Club trademark continued this week before the House Judiciary Committee.
Law.com has the goods on this one.
The duty free shops of Istanbul’s international airport will be the next outlet for Maximo Ron Extra Viejo, a super-premium offering from Havana Club.
Get the details at Drinksint.com
Havana Club’s master distiller explains his passion for rum, its impact on Cuban culture and why HC is among the best in the industry.
Read the entire Guardian article here.
Havana Club launches a Twitter treasure hunt. The grand prize is two VIP tickets to Gilles Peterson’s album launch in Paris. Start the hunt!
Havana Club has loaded up their new “El culto a la Vida” website with beautiful imagery and info promoting their spirits and Cuban heritage. Well done!
See the changes at the new HC site.
The growing market for “Cuban inspired” items in the US keeps non-Cuban rum and cigar makers busy filling orders.
Click here for the details.
Representatives from 10 countries rally behind Havana Club as their trademark battle continues.
Click here for the full story.
The 10 year patent battle between Bacardi and Havana Club may be coming to an end. A federal judge upholds a ruling to cancel HC’s trademark rights in the US.
Get all the legal scoop here.
After a 13% spike in annual sales, Havana Club plans to increase production to 5 million cases in the medium term. HC is one of the world’s top 25 rums.
Click here to read the full article.
Havana Club saw sales rise by 13 percent in 2008 due to strong demand for Cuban rum from overseas drinkers. Distributors carry HC in 120 countries.
Read the full story here.
“Our rum is a distillation of this Cuban culture and I defy anyone not to smile after just a sip.” Don José Navarro, Head Distiller, Havana Club.
Get cultured here.
A bbq aficionado’s journey to Cuba results in true love for mojitos. Included is a classic recipe from La Bodeguita del Medio, Hemingway’s hangout.
Click here for the full story.
A young actor-turned-bartender gives up the goods on El Floridita, including the original daiquiri recipe that Papa Hemingway enjoyed daily.
Click here to read the whole article.
