Red Stripe Brands introduces Jamaica to “the best tasting rum in the world”, Zacapa Solera 23 and XO.
Worthy Park Estate rolls out a new marketing campaign, plans a US launch and spends big to gain a piece of the overproof rum market.
“Nothing made with Ting can go wrong” says Tiare from A Mountain of Crushed Ice. To prove it, she mixes up a nice variety of drinks with this Jamaican staple.
In an attempt to gain the respect (and business) of neat-drinkers, Appleton Rum plans to spend $8 million this summer on their “Sip Up” marketing campaign.
“Drinking on the job is not a perk for Joy Spence, Master Blender for Appleton Estate Jamaica Rum, it is her job.” ….and one we’d all love to have, I’m sure.
Gay rights activists hosted a “rum dump” in front of New York’s Stonewall Inn as part of their “Boycott Jamaica” campaign. Get the details at Village Voice.
“Jamaica offers a parade of drinks to satisfy your soul.” Otis Rubottom from Imbibe Magazine looks into the spirits tradition of Jamaica.
Tortuga Rum Company has been named the exclusive distributor of Blackwell Fine Jamaican Rum in the Cayman Islands. This will surely be a duty free shop hit.
Coral reefs, exotic cocktails and live music at scenic beach bars. MSN.com has a lifestyle piece about the perfect location for winter travel – Jamaica.
are gaining a share of the rum market beyond the urban and tourist areas of this island nation. For these “grass roots” distillers, brand loyalty is big business.
Music industry executive turned rum producer, Chris Blackwell, talks about the early success of his latest venture and what the future holds for Black Gold.
Blackwell Fine Jamaica Rum makes a big splash into a market that is well known for pretty damn good rum. Jamaica Gleaner has the story.
are gaining a share of the rum market beyond the urban and tourist areas of this island nation. For these “grass roots” distillers, brand loyalty is big business.
