Havana Club rolls out a new series of TV commercials for their “Nothing Compares to Havana” campaign. Funny, you never see a bottle of rum in these ads.
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Tagline: Nothing Compares to Havana
Ad agency: M&C Saatchi GAD
Advertiser: Pernod Ricard
Brand: Havana Club
Exiting the “late night salsa club” theme that Havana Club commercials are known for, the ad agency of M&C Saatchi pulls together unusual streetscape scenes for the latest HC television ads. The four 20-second clips are subtle and even funny at times, but don’t scream “good times” like the majority of high-end liquor advertising. This is surely a new approach.
Take a look and let us know what you think in the comments section.
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The Kitchen
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Trombones
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Wedding Bike
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Motorcycle
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Tagged: Cuba, Havana Club
June 27th, 2010 at 12:21 pm
Weird, but kind of cool.
June 27th, 2010 at 8:22 pm
Great rum, lame commercials.
June 28th, 2010 at 7:24 am
They’re pretty solid from an artistic point of view but they sure don’t make me want to drink rum.
November 30th, 2010 at 2:32 pm
there’s an even newer one with a super tune on.if anyone knows what it is please post it