Malibu Rum rolls out an ambitious marketing campaign to include cable tv spots, print media and a 24 hour streaming radio station.
Click here to read all about it.
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About Rum Connection
Rum Connection is dedicated to providing our readers with the latest news, exclusive articles and critical information about the tradition and culture of the one true nectar of the gods-RUM.
August 3rd, 2009 at 10:25 am
After millions in marketing $$, it’s still just candy!
August 3rd, 2009 at 6:40 pm
…and probably one of the best selling rums of all time.
August 3rd, 2009 at 11:22 pm
The TV spots are nor very funny, but the site is pretty great. Almost like a TV sit com I think it can be really funny. Love the Sticky NOte spot!! and the “music video” is fantastic
August 4th, 2009 at 8:04 am
brilliant idea and credit them for doing something different. wonder and bernard are genuinely funny….
August 4th, 2009 at 12:57 pm
Actually, Malibu has had some creative tv spots over the years. There’s a host of them on Youtube that keep me laughing.