Drink Business.com and the BBC discuss the UK surge in rum sales. Grocery giant, Tesco, says their sales have hit a 40 year high based on the Mojito’s popularity.
Read the story and listen to the broadcast here.
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About Rum Connection
Rum Connection is dedicated to providing our readers with the latest news, exclusive articles and critical information about the tradition and culture of the one true nectar of the gods-RUM.
August 27th, 2010 at 2:34 pm
We love our rum but the mojito trend has little to do with increased sales. Its the worldwide growth in fine cocktail bars and mixologists who dedicate themselves to spreading the word about drink culture.