International Rum Council is launched, Bacardi goes green and a brand from NY debuts in this week’s news. Enjoy!
Big news from the world of rum. Five spirits professionals launch the International Rum Council. Click here for more.
“The discovery by archeologists of an old rum distillery in Albany is getting some new attention. The area’s first distilling company since prohibition is paying tribute to that history with the launch of a new rum.” WNYT has the story.
Bacardi continues their push to go green by cutting the water used during rum production by nearly 50%. Get the details at Bloomberg News.
The Drum reports ad agency changes for Appleton Estate Rum. They have revealed a number of changes to its agency roster across the board in the UK with the appointments of Cutlass Communications, Silver Chair Digital and Flourish following a four way joint pitch.
Our friend Lance Surujbally, formerly of Liqurature.com, goes rogue and starts his own rum review website. If you’re looking for great writing and witty data about rum, check out The Lone Caner.