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Week 25 in Review

Texas Tiki Week announced, Tanduay Rum to double sales and love for Caipirinha in this week’s news.

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image“With the World Cup underway, there’s never been a better time to kick back with Brazil’s national cocktail: the Caipirinha. If you’re unfamiliar with the Caipirinha, it is made with Cachaça, Brazil’s most popular distilled liquor, sugar and lime.” Get more at the Huffington Post.

Tanduay, the world’s second most popular rum behind Bacardi, plans to double its sales efforts in the US within the next 12 months. Distribution will expand to New York and California. Click here for the full story.

From Drinks Report: A new rum is captivating the UK market with its Jamaican soul legacy. The rum is Blackwell Fine Jamaican Rum – the inspiration of the founder of Island Records, Chris Blackwell.

It seems that giant corporations can be (somewhat) green after all. Bacardi touts their multi year effort to decrease their carbon footprint while inspiring islanders and visitors alike. Get more at Digital Journal.

Austin will celebrate all things rum, Hawaiian-print, and tiny umbrella-garnished when the third annual Texas Tiki Week rolls around next week from June 23 to 30, presented by the United States Bartenders Guild.” Austin Eater has the scoop.