Flor de Caña’s new white rum, Sammy’s Toronto launch and green bottling at Bacardi in this week’s news.
Legendary rocker Sammy Hagar introduced his new line of Hawaiian rum to Toronto on Tuesday. Music roared and lights flashed as people waited to see the man and hear about the new beverage called Sammy’s Beach Bar Rum. Toronto Sun has the story.
From Drinks Report: Flor de Caña, the Slow-Aged rum of Nicaragua, has launched Blanco Reserva 7, a super-premium aged white rum that is said to be “exceptional for sipping on the rocks, or with a splash of sparkling water and a twist of orange.”
“While the rum category experienced a less than thrilling year in 2013, there were some best-selling brands that managed to cling onto their market share.” The Spirits Business.com takes a look at the world’s best selling rums.
After expanding by more than 50% from 2000-2010, the U.S. rum market has struggled to achieve consistent growth in recent years. Rum marketers are now looking to revitalize the category with an emphasis on premiumization and innovation. Shaken News has the full report.
The Real McCoy, Plantation Jamaica 2001, Appleton 21 and a list of other premium rums get the once over from Wine Enthusiast. See what they think of some of the category’s most popular brands.
News about sustainable bottling from Broadway World: Just as the making of Bacardi rum is an exacting science, so is the crafting of every bottle bearing the iconic bat logo and prestigious Bacardi family name. Bottles for each distinctive brand in the award-winning rum portfolio are highly engineered crafted for beauty and environmental efficiency.