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Week 31 in Review

A look inside Sea Hagg Distillery, the talent behind Stolen Rum, Appleton’s new ad campaign and much more in this week’s rum news.


Appleton Estate Jamaica Rum reinvigorates their brand with a sexy new Canadian ad campaign. The numbers don’t lie; their annual sales are up by 10%. Toronto Sun has the full story.

“A sweet aroma hit my nose as soon as I walked into the tasting room.” Sea Hagg Distillery in North Hampton, New Hampshire earns a couple of new fans when the team from Sea Coast Online pays a visit.

Miami Herald reports: “The litigation between Bacardi and Cuba over the use of the Havana Club trademark in the U.S. market is over, but Cuba is still trying to hold on to the name.”

Business at New Zealand’s Stolen Rum brand is booming and they credit their success to the hard work of their young, hip and talented staff.  Business Scoop has the details about this boutique brand.

“While the Caribbean Community (CARICOM) has mounted a strong lobby in the United States against what it perceives as unfair competition from rum production companies set up in the US Virgin Islands (USVI), those producers are being credited with keeping the USVI’s economy afloat.” Caribbean 360 covers the story.

Fox News pulls together a very worthwhile list of Top 10 Rums. Did your favorite brand make the cut? Click here to find out.